---
description: Compare Affinity vs MadeMarket. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Affinity vs MadeMarket Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Affinity \<span\>vs\</span\> MadeMarket](https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket)

# Compare Affinity vs MadeMarket

Canonical: https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket

> Detailed comparison between Affinity and MadeMarket. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Affinity | MadeMarket |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 3 | 20 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Affinity

Built for relationship-driven industries, Affinity can be used by teams ranging from financial services (firms that deploy capital into companies) to professional services firms to corporates.

### MadeMarket

MadeMarket is purpose-built for investment banks and capital markets firms like private equity, venture capital, and other lenders, as well as corporate development teams in companies.

## Key features

### Affinity

- API
- Activity Dashboard
- CRM Software
- Campaign Management Software
- Contact Management Software
- Customizable Reports
- Document Storage
- Email Marketing Software
- Lead Capture Software
- Lead Management Software
- Mobile Access
- Pipeline Management
- Real-Time Data
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Sales Reports
- Task Management Software
- Third-Party Integrations
- Workflow Management Software

### MadeMarket

- API
- Activity Dashboard
- CRM Software
- Campaign Management Software
- Contact Management Software
- Customizable Reports
- Document Storage
- Email Marketing Software
- Lead Capture Software
- Lead Management Software
- Mobile Access
- Pipeline Management
- Real-Time Data
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Sales Reports
- Task Management Software
- Third-Party Integrations
- Workflow Management Software

## Links

- [View Affinity Profile](https://www.capterra.ca/software/172301/affinity)
- [View MadeMarket Profile](https://www.capterra.ca/software/1033660/mademarket)
- [View Original Comparison](https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket)

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