---
description: Compare Affinity vs MadeMarket. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Affinity vs MadeMarket Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [Affinity \<span\>vs\</span\> MadeMarket](https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket)

# Compare Affinity vs MadeMarket

Canonical: https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket

> Detailed comparison between Affinity and MadeMarket. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Affinity | MadeMarket |
| **Overall rating** | 4.7/5 | 4.8/5 |
| **Total Reviews** | 3 | 20 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Affinity

Built for relationship-driven industries, Affinity can be used by teams ranging from financial services (firms that deploy capital into companies) to professional services firms to corporates.

### MadeMarket

MadeMarket is purpose-built for investment banks and capital markets firms like private equity, venture capital, and other lenders, as well as corporate development teams in companies.

## Key features

### Affinity

- API
- Activity Tracking
- Calendar/Reminder System
- Collaboration Tools
- Contact Database
- Contact Management Software
- Customer Database
- Customizable Reports
- Deal Management
- Email Marketing Software
- Lead Capture Software
- Lead Management Software
- Real-Time Data
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Pipeline Management
- Task Management Software
- Visual Analytics
- Workflow Management Software

### MadeMarket

- API
- Activity Tracking
- Calendar/Reminder System
- Collaboration Tools
- Contact Database
- Contact Management Software
- Customer Database
- Customizable Reports
- Deal Management
- Email Marketing Software
- Lead Capture Software
- Lead Management Software
- Real-Time Data
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Sales Pipeline Management
- Task Management Software
- Visual Analytics
- Workflow Management Software

## Links

- [View Affinity Profile](https://www.capterra.ca/software/172301/affinity)
- [View MadeMarket Profile](https://www.capterra.ca/software/1033660/mademarket)
- [View Original Comparison](https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Affinity vs MadeMarket Comparison - Capterra Canada 2026","description":"Compare Affinity vs MadeMarket. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket","about":[{"@id":"https://www.capterra.ca/software/172301/affinity#software"},{"@id":"https://www.capterra.ca/software/1033660/mademarket#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket#webpage","publisher":{"@id":"https://www.capterra.ca/#organization"},"inLanguage":"en-CA","isPartOf":{"@id":"https://www.capterra.ca/#website"}},{"name":"Affinity","description":"Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle. Built on a decade of proprietary relationship and deal data, Affinity automatically captures interactions, maps your firm's network, and surfaces the connections that move deals forward. Ascend, Affinity’s agent platform, handles the procedural work at every deal stage so teams can focus on the judgment-intensive work that drives returns. Trusted by more than 3,300 private capital firms, Affinity transforms relationship capital into a measurable competitive advantage. Powered by 31B+ interactions and 130B+ relationships, Affinity helps firms uncover opportunities sooner, move with greater conviction, and build an intelligence layer that compounds over time.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/149b014c-e6e0-4b75-a2ca-55281c9df766.png","url":"https://www.capterra.ca/software/172301/affinity","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/172301/affinity#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":3,"ratingValue":4.7},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"MadeMarket","description":"MadeMarket is a purpose-built customer relationships and deal-management platform that helps investment bankers and capital markets professionals discover, execute, and close more deals faster. With a variety of ready-built, industry-orientated dashboards, reports, analytics, and project management tools, MadeMarket helps firms lower their transition costs to a new platform by making it easier to set up and use. Well beyond your average CRM, MadeMarket offers a fully-integrated digital home.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e7a5c26a-0d89-4fc5-b4b3-c00ec7b71b4e.png","url":"https://www.capterra.ca/software/1033660/mademarket","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/1033660/mademarket#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":20,"ratingValue":4.8},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","@id":"https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket#breadcrumblist","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Software","position":2,"item":"/directory/2/customer-relationship-management/software","@type":"ListItem"},{"name":"Affinity vs MadeMarket","position":3,"item":"https://www.capterra.ca/compare/172301/1033660/affinity/vs/mademarket","@type":"ListItem"}]}]}
</script>