---
description: Compare HubSpot Marketing Hub vs BrightLocal. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
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title: HubSpot Marketing Hub vs BrightLocal Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> BrightLocal](https://www.capterra.ca/compare/171840/182621/hubspot-marketing/vs/brightlocal)

# Compare HubSpot Marketing Hub vs BrightLocal

Canonical: https://www.capterra.ca/compare/171840/182621/hubspot-marketing/vs/brightlocal

> Detailed comparison between HubSpot Marketing Hub and BrightLocal. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | BrightLocal |
| **Overall rating** | 4.5/5 | 4.8/5 |
| **Total Reviews** | 6230 | 281 |
| **Starting Price** | US$15.00 | US$39.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

### BrightLocal

Marketing agencies.&#10;SEO agencies.&#10;In-house marketers.&#10;Multi-location businesses.&#10;Enterprise businesses.&#10;Local brick-and-mortar businesses.&#10;Service-area businesses.&#10;SMBs.

## Key features

### HubSpot Marketing Hub

- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Competitive Analysis
- Customizable Templates
- Dashboard Software
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Social Media Integration
- Third-Party Integrations
- User Management
- Web Traffic Reporting
- Website Analytics

### BrightLocal

- API
- Activity Dashboard
- Alerts/Notifications
- Audit Management
- Competitive Analysis
- Customizable Templates
- Dashboard Software
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Monitoring
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- SEO Management
- Social Media Integration
- Third-Party Integrations
- User Management
- Web Traffic Reporting
- Website Analytics

## Links

- [View HubSpot Marketing Hub Profile](https://www.capterra.ca/software/171840/hubspot-marketing)
- [View BrightLocal Profile](https://www.capterra.ca/software/182621/brightlocal)
- [View Original Comparison](https://www.capterra.ca/compare/171840/182621/hubspot-marketing/vs/brightlocal)

-----

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