---
description: Compare NVivo vs Marvin. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: NVivo vs Marvin Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [NVivo \<span\>vs\</span\> Marvin](https://www.capterra.ca/compare/171501/1032196/nvivo/vs/marvin)

# Compare NVivo vs Marvin

Canonical: https://www.capterra.ca/compare/171501/1032196/nvivo/vs/marvin

> Detailed comparison between NVivo and Marvin. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | NVivo | Marvin |
| **Overall rating** | 3.8/5 | 4.8/5 |
| **Total Reviews** | 51 | 12 |
| **Starting Price** | US$130.00 | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### NVivo

NVivo supports academic,  professional and student researchers in education, health, government, not-for-profit \&amp; commercial sectors, to discover deeper insights from qualitative \&amp; mixed methods data.

### Marvin

UX designers, product managers, management consultants, and researchers in various industries. Teams of 2 to 20,000 love us, like Microsoft, Twilio, Morningstar, LinkedIn, and Snapchat.

## Key features

### NVivo

- AI/Machine Learning
- Access Controls/Permissions
- Annotations
- Collaboration Tools
- Data Import/Export
- Data Storage Management
- Data Visualization Software
- File Sharing Software
- Mixed Methods Research
- Multi-Language
- Multiple Data Sources
- Qualitative Comparative Analysis
- Quantitative Analysis
- Reporting/Analytics
- Sentiment Analysis
- Tagging
- Text Analysis Software
- Third-Party Integrations

### Marvin

- Access Controls/Permissions
- Annotations
- Collaboration Tools
- Customizable Reports
- Data Import/Export
- Data Storage Management
- Data Visualization Software
- Mixed Methods Research
- Multi-Language
- Multiple Data Sources
- Qualitative Comparative Analysis
- Quantitative Analysis
- Real-Time Data
- Reporting/Analytics
- Sentiment Analysis
- Tagging
- Text Analysis Software
- Third-Party Integrations

## Links

- [View NVivo Profile](https://www.capterra.ca/software/171501/nvivo)
- [View Marvin Profile](https://www.capterra.ca/software/1032196/marvin)
- [View Original Comparison](https://www.capterra.ca/compare/171501/1032196/nvivo/vs/marvin)

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