---
description: Compare RedTrack vs Matomo. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: RedTrack vs Matomo Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/31081/marketing-attribution/software) > [RedTrack \<span\>vs\</span\> Matomo](https://www.capterra.ca/compare/169871/182627/redtrack-io/vs/matomo-analytics)

# Compare RedTrack vs Matomo

Canonical: https://www.capterra.ca/compare/169871/182627/redtrack-io/vs/matomo-analytics

> Detailed comparison between RedTrack and Matomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | RedTrack | Matomo |
| **Overall rating** | 5.0/5 | 4.7/5 |
| **Total Reviews** | 7 | 62 |
| **Starting Price** | US$79.00 | US$9.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Documentation, Videos |

## Best for

### RedTrack

Performance media buyers, DTC and ecommerce brands on Shopify and WooCommerce, and agencies who need one platform to track, attribute, automate, and optimize paid campaigns across every ad channel.

### Matomo

Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates.

## Key features

### RedTrack

- A/B Testing
- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management Software
- Conversion Tracking
- Customizable Branding
- Customizable Reports
- Data Import/Export
- Lead Generation Software
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Third-Party Integrations

### Matomo

- A/B Testing
- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Analytics
- Campaign Management Software
- Conversion Tracking
- Customizable Branding
- Customizable Reports
- Data Import/Export
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Reporting & Statistics
- Reporting/Analytics
- Third-Party Integrations

## Links

- [View RedTrack Profile](https://www.capterra.ca/software/169871/redtrack-io)
- [View Matomo Profile](https://www.capterra.ca/software/182627/matomo-analytics)
- [View Original Comparison](https://www.capterra.ca/compare/169871/182627/redtrack-io/vs/matomo-analytics)

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