---
description: Compare Smile.io vs Novus Loyalty. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Smile.io vs Novus Loyalty Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/10031/customer-loyalty/software) > [Smile.io \<span\>vs\</span\> Novus Loyalty](https://www.capterra.ca/compare/169446/1011880/smile-io/vs/novus-loyalty)

# Compare Smile.io vs Novus Loyalty

Canonical: https://www.capterra.ca/compare/169446/1011880/smile-io/vs/novus-loyalty

> Detailed comparison between Smile.io and Novus Loyalty. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Smile.io | Novus Loyalty |
| **Overall rating** | 4.9/5 | - |
| **Total Reviews** | 67 | 0 |
| **Starting Price** | US$199.00 | US$250.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop) |
| **Support** | Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

### Novus Loyalty

End-to-End Loyalty Platform for Small Businesses to Enterprises. Taking advantage of API centric loyalty platform, thousands of businesses from start-ups to enterprises rely on Novus Loyalty

## Key features

### Smile.io

- API
- Activity Dashboard
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customizable Branding
- Customizable Templates
- Discount Management
- Email Marketing Software
- Gamification Software
- Loyalty Program
- Membership Management Software
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Rewards Management
- Third-Party Integrations
- Transaction History
- eCommerce Management

### Novus Loyalty

- API
- Activity Dashboard
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customizable Branding
- Customizable Templates
- Discount Management
- Email Marketing Software
- Gamification Software
- Loyalty Program
- Membership Management Software
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Rewards Management
- Third-Party Integrations
- Transaction History
- eCommerce Management

## Links

- [View Smile.io Profile](https://www.capterra.ca/software/169446/smile-io)
- [View Novus Loyalty Profile](https://www.capterra.ca/software/1011880/novus-loyalty)
- [View Original Comparison](https://www.capterra.ca/compare/169446/1011880/smile-io/vs/novus-loyalty)

-----

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