---
description: Compare Looker vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Looker vs Google Analytics 360 Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/32626/kpi/software) > [Looker \<span\>vs\</span\> Google Analytics 360](https://www.capterra.ca/compare/169053/177042/looker/vs/google-analytics)

# Compare Looker vs Google Analytics 360

Canonical: https://www.capterra.ca/compare/169053/177042/looker/vs/google-analytics

> Detailed comparison between Looker and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Looker | Google Analytics 360 |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 282 | 8089 |
| **Starting Price** | US$2,000.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Looker

- A/B Testing
- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customizable Dashboard
- Data Capture and Transfer
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

### Google Analytics 360

- A/B Testing
- API
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Customizable Dashboard
- Data Capture and Transfer
- Interactive Reports
- KPI Monitoring
- Keyword Tracking
- Marketing Reports
- Monitoring
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Site Search Tracking
- Visualization

## Links

- [View Looker Profile](https://www.capterra.ca/software/169053/looker)
- [View Google Analytics 360 Profile](https://www.capterra.ca/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.ca/compare/169053/177042/looker/vs/google-analytics)

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