---
description: Compare Looker vs HubSpot Marketing Hub. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Looker vs HubSpot Marketing Hub Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Business Intelligence Software](/directory/23/business-intelligence/software) > [Looker \<span\>vs\</span\> HubSpot Marketing Hub](https://www.capterra.ca/compare/169053/171840/looker/vs/hubspot-marketing)

# Compare Looker vs HubSpot Marketing Hub

Canonical: https://www.capterra.ca/compare/169053/171840/looker/vs/hubspot-marketing

> Detailed comparison between Looker and HubSpot Marketing Hub. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Looker | HubSpot Marketing Hub |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 282 | 6220 |
| **Starting Price** | US$2,000.00 | US$15.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

### HubSpot Marketing Hub

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## Key features

### Looker

- A/B Testing
- API
- Activity Dashboard
- Campaign Management Software
- Collaboration Tools
- Conversion Tracking
- Customization
- Dashboard Software
- Keyword Tracking
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Performance Metrics
- Predictive Analytics Software
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Search/Filter
- Visual Analytics
- Website Analytics

### HubSpot Marketing Hub

- A/B Testing
- API
- Activity Dashboard
- Campaign Management Software
- Collaboration Tools
- Conversion Tracking
- Customization
- Dashboard Software
- Keyword Tracking
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Performance Metrics
- Predictive Analytics Software
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Search/Filter
- Visual Analytics
- Website Analytics

## Links

- [View Looker Profile](https://www.capterra.ca/software/169053/looker)
- [View HubSpot Marketing Hub Profile](https://www.capterra.ca/software/171840/hubspot-marketing)
- [View Original Comparison](https://www.capterra.ca/compare/169053/171840/looker/vs/hubspot-marketing)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Looker vs HubSpot Marketing Hub Comparison - Capterra Canada 2026","description":"Compare Looker vs HubSpot Marketing Hub. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/169053/171840/looker/vs/hubspot-marketing","about":[{"@id":"https://www.capterra.ca/software/169053/looker#software"},{"@id":"https://www.capterra.ca/software/171840/hubspot-marketing#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/169053/171840/looker/vs/hubspot-marketing#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ca/compare/169053/171840/looker/vs/hubspot-marketing#webpage","isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Looker","description":"Looker is a business intelligence platform that helps organizations explore data, build analytics applications, and share insights in real time. It features a semantic modeling layer for curating and governing business metrics, ensuring consistent results. Conversational analytics powered by Google's Gemini models allow users to ask data questions in natural language, making analytics accessible to those with limited technical skills. Looker's API-first architecture enables dashboards to be embedded into applications and supports custom data experiences beyond traditional reporting. The platform integrates with Google Cloud for single sign-on, private networking, and BigQuery compatibility. Users can analyze both governed and unmodeled data through interactive dashboards with real-time exploration, filtering, and drill-down capabilities. Looker extensions connect with Vertex AI to enable custom AI workflows within the platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/890bddb8-e190-47da-a264-4058e5c349d6.png","url":"https://www.capterra.ca/software/169053/looker","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/169053/looker#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":282},"offers":{"price":"2000","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios"},{"name":"HubSpot Marketing Hub","description":"HubSpot Marketing Hub helps B2B and B2C companies attract visitors, convert online traffic into leads, turn leads into customers, and analyze marketing ROI. With integrated blogging and content tools, you can create exciting content that gets found online with built-in SEO optimization. Convert more leads with landing pages that take minutes to build, and add a form, CTA, or live chat with ease. Delight leads with world-class marketing automation and email marketing. Get started for free.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/abcc5258-419b-492a-a5c3-e3ada71d0e1c.png","url":"https://www.capterra.ca/software/171840/hubspot-marketing","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/171840/hubspot-marketing#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":6220},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Business Intelligence Software","position":2,"item":"/directory/23/business-intelligence/software","@type":"ListItem"},{"name":"Looker vs HubSpot Marketing Hub","position":3,"item":"https://www.capterra.ca/compare/169053/171840/looker/vs/hubspot-marketing","@type":"ListItem"}],"@id":"https://www.capterra.ca/compare/169053/171840/looker/vs/hubspot-marketing#breadcrumblist"}]}
</script>