---
description: Compare Lotame vs OnAudience. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Lotame vs OnAudience Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/31003/data-management/software) > [Lotame \<span\>vs\</span\> OnAudience](https://www.capterra.ca/compare/168536/184406/lotame/vs/data-management-platform)

# Compare Lotame vs OnAudience

Canonical: https://www.capterra.ca/compare/168536/184406/lotame/vs/data-management-platform

> Detailed comparison between Lotame and OnAudience. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Lotame | OnAudience |
| **Overall rating** | 4.5/5 | 5.0/5 |
| **Total Reviews** | 30 | 1 |
| **Starting Price** | US$1.00 | US$1.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) | Email/Help Desk, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars |

## Best for

### Lotame

Marketers and media owners, serving global clients in North America, Latin America, Europe, Middle East, Africa, and Asia Pacific.

### OnAudience

The data platform is extremely useful for e-commerce, publishers, agencies and all companies which want to segment their data and find the right target gropus for their campaigns.

## Key features

### Lotame

- API
- Advertising Management
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Management Software
- Campaign Segmentation
- Competitive Analysis
- Customer Database
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Data Visualization Software
- Information Governance
- Master Data Management Software

### OnAudience

- Advertising Management
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Campaign Management Software
- Campaign Segmentation
- Competitive Analysis
- Customer Database
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Data Visualization Software
- Information Governance
- Master Data Management Software

## Links

- [View Lotame Profile](https://www.capterra.ca/software/168536/lotame)
- [View OnAudience Profile](https://www.capterra.ca/software/184406/data-management-platform)
- [View Original Comparison](https://www.capterra.ca/compare/168536/184406/lotame/vs/data-management-platform)

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