---
description: Compare ZoomInfo Sales vs ZoomInfo Marketing. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: ZoomInfo Sales vs ZoomInfo Marketing Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Lead Management Software](/directory/30017/lead-management/software) > [ZoomInfo Sales \<span\>vs\</span\> ZoomInfo Marketing](https://www.capterra.ca/compare/168264/1031434/zoominfo-sales/vs/zoominfo-marketing)

# Compare ZoomInfo Sales vs ZoomInfo Marketing

Canonical: https://www.capterra.ca/compare/168264/1031434/zoominfo-sales/vs/zoominfo-marketing

> Detailed comparison between ZoomInfo Sales and ZoomInfo Marketing. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | ZoomInfo Sales | ZoomInfo Marketing |
| **Overall rating** | 4.1/5 | 4.3/5 |
| **Total Reviews** | 317 | 4 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### ZoomInfo Sales

ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers.

### ZoomInfo Marketing

ZoomInfo Marketing is used by B2B marketers, ABM specialists, demand generation teams, digital marketers, growth marketers, and campaign managers.

## Key features

### ZoomInfo Sales

- API
- Activity Tracking
- CRM Software
- Competitive Analysis
- Contact Database
- Contact Management Software
- Customer Activity Tracking
- Customer Profiles
- Lead Capture Software
- Lead Generation Software
- Lead Nurturing Software
- Lead Qualification
- Marketing Automation Software
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Target Account Identification
- Workflow Management Software

### ZoomInfo Marketing

- API
- Activity Tracking
- CRM Software
- Competitive Analysis
- Contact Database
- Contact Management Software
- Customer Activity Tracking
- Customer Profiles
- Lead Capture Software
- Lead Generation Software
- Lead Nurturing Software
- Lead Qualification
- Marketing Automation Software
- Multi-Channel Communication
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Target Account Identification
- Workflow Management Software

## Links

- [View ZoomInfo Sales Profile](https://www.capterra.ca/software/168264/zoominfo-sales)
- [View ZoomInfo Marketing Profile](https://www.capterra.ca/software/1031434/zoominfo-marketing)
- [View Original Comparison](https://www.capterra.ca/compare/168264/1031434/zoominfo-sales/vs/zoominfo-marketing)

-----

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