---
description: Compare Hive9 vs Measured. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hive9 vs Measured Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Planning Software](/directory/30964/marketing-planning/software) > [Hive9 \<span\>vs\</span\> Measured](https://www.capterra.ca/compare/163246/188418/hive9/vs/cross-channel-attribution-planning)

# Compare Hive9 vs Measured

Canonical: https://www.capterra.ca/compare/163246/188418/hive9/vs/cross-channel-attribution-planning

> Detailed comparison between Hive9 and Measured. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hive9 | Measured |
| **Overall rating** | 4.3/5 | 5.0/5 |
| **Total Reviews** | 3 | 10 |
| **Starting Price** | US$25,000.00 | US$0.01 |
| **Free Trial** | - | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Hive9

Ideal for B2B and B2B2C, demand gen, and marketing ops leaders across many industries, Hive9 is a cloud-based solution that helps manage marketing plans and budgets to drive ROI and customer success.

### Measured

Direct to Consumer (DTC) enterprise brands, eCommerce and Retail

## Key features

### Hive9

- Activity Dashboard
- Attribution Modeling
- Audience Targeting
- Campaign Management Software
- Campaign Planning
- Collaboration Tools
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Dashboard Software
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics Software
- Presentation Tools
- ROI Tracking
- Reporting/Analytics
- Spend Management Software
- Visual Analytics

### Measured

- Activity Dashboard
- Attribution Modeling
- Audience Targeting
- Campaign Management Software
- Campaign Planning
- Collaboration Tools
- Conversion Tracking
- Cross Channel Attribution
- Customer Journey Mapping
- Dashboard Software
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Touch Attribution
- Performance Metrics
- Predictive Analytics Software
- Presentation Tools
- ROI Tracking
- Reporting/Analytics
- Spend Management Software
- Visual Analytics

## Links

- [View Hive9 Profile](https://www.capterra.ca/software/163246/hive9)
- [View Measured Profile](https://www.capterra.ca/software/188418/cross-channel-attribution-planning)
- [View Original Comparison](https://www.capterra.ca/compare/163246/188418/hive9/vs/cross-channel-attribution-planning)

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