---
description: Compare Apollo.io vs ZoomInfo Marketing. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Apollo.io vs ZoomInfo Marketing Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Sales Intelligence Tools](/directory/34275/sales-intelligence/software) > [Apollo.io \<span\>vs\</span\> ZoomInfo Marketing](https://www.capterra.ca/compare/158696/1031434/apollo/vs/zoominfo-marketing)

# Compare Apollo.io vs ZoomInfo Marketing

Canonical: https://www.capterra.ca/compare/158696/1031434/apollo/vs/zoominfo-marketing

> Detailed comparison between Apollo.io and ZoomInfo Marketing. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Apollo.io | ZoomInfo Marketing |
| **Overall rating** | 4.5/5 | 4.3/5 |
| **Total Reviews** | 387 | 4 |
| **Starting Price** | US$0.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Apollo.io

Our B2B data quantity and quality offer sales, marketing, recruiting, and financial professionals an edge to access the information they can’t get elsewhere.

### ZoomInfo Marketing

ZoomInfo Marketing is used by B2B marketers, ABM specialists, demand generation teams, digital marketers, growth marketers, and campaign managers.

## Key features

### Apollo.io

- AI/Machine Learning
- API
- Activity Tracking
- Customer Profiles
- Customizable Reports
- Data Enrichment
- Engagement Tracking
- Lead Generation Software
- Lead Qualification
- Performance Metrics
- Personalization Software
- Pipeline Reports
- Process/Workflow Automation
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Target Account Identification
- Workflow Management Software

### ZoomInfo Marketing

- AI/Machine Learning
- API
- Activity Tracking
- Customer Profiles
- Customizable Reports
- Data Enrichment
- Engagement Tracking
- Lead Generation Software
- Lead Qualification
- Performance Metrics
- Personalization Software
- Pipeline Reports
- Process/Workflow Automation
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Media Integration
- Target Account Identification
- Workflow Management Software

## Links

- [View Apollo.io Profile](https://www.capterra.ca/software/158696/apollo)
- [View ZoomInfo Marketing Profile](https://www.capterra.ca/software/1031434/zoominfo-marketing)
- [View Original Comparison](https://www.capterra.ca/compare/158696/1031434/apollo/vs/zoominfo-marketing)

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