---
description: Compare Klaviyo vs Luna. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Klaviyo vs Luna Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/30013/email-marketing/software) > [Klaviyo \<span\>vs\</span\> Luna](https://www.capterra.ca/compare/156699/1037616/klaviyo/vs/luna)

# Compare Klaviyo vs Luna

Canonical: https://www.capterra.ca/compare/156699/1037616/klaviyo/vs/luna

> Detailed comparison between Klaviyo and Luna. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Klaviyo | Luna |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 524 | 35 |
| **Starting Price** | US$20.00 | US$99.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Videos |

## Best for

### Klaviyo

Klaviyo serves B2C businesses of all sizes with 400+ native integrations, including Shopify, WooCommerce, Magento, Salesforce Commerce Cloud, Square Online, Mindbody, and more.

### Luna

B2B Business Owners, sales leaders, sales professionals, SaaS

## Key features

### Klaviyo

- API
- CRM Software
- Campaign Planning
- Contact Database
- Customizable CTAs
- Data Integration
- Email Marketing Software
- Email Tracking Software
- Engagement Tracking
- GDPR Compliance Software
- Lead Capture Software
- Lead Generation Software
- Monitoring
- Personalization Software
- Real-Time Data
- Scheduled Messaging
- Shortcodes
- Social Marketing
- Web Forms
- Website Visitor Tracking

### Luna

- CRM Software
- Contact Database
- Email Marketing Software
- Email Tracking Software
- Lead Capture Software
- Lead Generation Software
- Personalization Software

## Links

- [View Klaviyo Profile](https://www.capterra.ca/software/156699/klaviyo)
- [View Luna Profile](https://www.capterra.ca/software/1037616/luna)
- [View Original Comparison](https://www.capterra.ca/compare/156699/1037616/klaviyo/vs/luna)

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