---
description: Compare Fullstory vs Dovetail. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs Dovetail Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Customer Experience Software](/directory/30671/customer-experience/software) > [Fullstory \<span\>vs\</span\> Dovetail](https://www.capterra.ca/compare/153721/174077/fullstory/vs/dovetail)

# Compare Fullstory vs Dovetail

Canonical: https://www.capterra.ca/compare/153721/174077/fullstory/vs/dovetail

> Detailed comparison between Fullstory and Dovetail. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Fullstory | Dovetail |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 67 | 97 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation, Videos |

## Best for

### Fullstory

Fullstory’s portfolio now offers behavioral data and AI agents for your customers, teams, and anywhere in your ecosystem.

### Dovetail

Primarily used by researchers, designers, and product teams, customers include Meta, Volvo, AWS, Dyson, and Deloitte.

## Key features

### Fullstory

- API
- Access Controls/Permissions
- Activity Dashboard
- Annotations
- Collaboration Tools
- Commenting/Notes
- Customizable Reports
- Dashboard Software
- For Mobile
- For Websites
- Knowledge Management Software
- Monitoring
- Multi-Channel Data Collection
- Search/Filter
- Tagging
- Text Analysis Software
- Trend Analysis
- Usability Testing
- User Research Analysis
- Visual Analytics

### Dovetail

- API
- Access Controls/Permissions
- Activity Dashboard
- Annotations
- Collaboration Tools
- Commenting/Notes
- Customizable Reports
- Dashboard Software
- For Mobile
- For Websites
- Knowledge Management Software
- Monitoring
- Multi-Channel Data Collection
- Search/Filter
- Tagging
- Text Analysis Software
- Trend Analysis
- Usability Testing
- User Research Analysis
- Visual Analytics

## Links

- [View Fullstory Profile](https://www.capterra.ca/software/153721/fullstory)
- [View Dovetail Profile](https://www.capterra.ca/software/174077/dovetail)
- [View Original Comparison](https://www.capterra.ca/compare/153721/174077/fullstory/vs/dovetail)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Fullstory vs Dovetail Comparison - Capterra Canada 2026","description":"Compare Fullstory vs Dovetail. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/153721/174077/fullstory/vs/dovetail","about":[{"@id":"https://www.capterra.ca/software/153721/fullstory#software"},{"@id":"https://www.capterra.ca/software/174077/dovetail#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/153721/174077/fullstory/vs/dovetail#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ca/compare/153721/174077/fullstory/vs/dovetail#webpage","isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Fullstory","description":"Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can make every interaction more human. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.\n\nFrom proactively highlighting areas for optimization to triggering real-time personalization that genuinely resonates, Fullstory’s behavioral data and agentic AI provide deeper and more immediately actionable insights beyond conventional web and product analytics. \n\nFullstory automatically collects, structures, and enriches behavioral data from digital activities like what users play and pause, what they copy and paste, where they zoom in &amp; out, what apps are in use, and translates those behaviors into actions, insights, and recommendations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fd78fd33-a403-4769-92be-6ac93355b3af.png","url":"https://www.capterra.ca/software/153721/fullstory","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/153721/fullstory#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":67},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Dovetail","description":"Dovetail is the only AI-first insights hub that automatically centralizes and transforms scattered customer feedback into insights that help everyone in the enterprise make more customer-centric decisions.\n\nJoin the ranks of Meta, Volvo, AWS, Dyson, Deloitte, and thousands more as they put their customer first with Dovetail and improve the quality of their thing. Founded in 2017 by Benjamin Humphrey and Bradley Ayers, Dovetail has 100+ employees across offices in Sydney and San Francisco.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/21764105-23a8-487d-b197-0d08ec2cf543.png","url":"https://www.capterra.ca/software/174077/dovetail","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/174077/dovetail#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":97},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Experience Software","position":2,"item":"/directory/30671/customer-experience/software","@type":"ListItem"},{"name":"Fullstory vs Dovetail","position":3,"item":"https://www.capterra.ca/compare/153721/174077/fullstory/vs/dovetail","@type":"ListItem"}],"@id":"https://www.capterra.ca/compare/153721/174077/fullstory/vs/dovetail#breadcrumblist"}]}
</script>
