---
description: Compare Fullstory vs Looker. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Fullstory vs Looker Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Heatmap Software](/directory/30977/heatmap/software) > [Fullstory \<span\>vs\</span\> Looker](https://www.capterra.ca/compare/153721/169053/fullstory/vs/looker)

# Compare Fullstory vs Looker

Canonical: https://www.capterra.ca/compare/153721/169053/fullstory/vs/looker

> Detailed comparison between Fullstory and Looker. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Fullstory | Looker |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 67 | 287 |
| **Starting Price** | - | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep) | Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Fullstory

Businesses of all sizes, from startups to large enterprises, across e-commerce, retail, financial services, gaming, and SaaS industries.

### Looker

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

## Key features

### Fullstory

- A/B Testing
- AI/Machine Learning
- API
- Activity Tracking
- Ad hoc Reporting
- Data Capture and Transfer
- Functions/Calculations
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Mixed Methods Research
- Monitoring
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Search/Filter
- Site Search Tracking
- Visualization

### Looker

- A/B Testing
- AI/Machine Learning
- API
- Activity Tracking
- Ad hoc Reporting
- Data Capture and Transfer
- Functions/Calculations
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Mixed Methods Research
- Monitoring
- Performance Metrics
- Private Dashboards
- Real-Time Analytics
- Real-Time Data
- Referral Tracking
- Search/Filter
- Site Search Tracking
- Visualization

## Links

- [View Fullstory Profile](https://www.capterra.ca/software/153721/fullstory)
- [View Looker Profile](https://www.capterra.ca/software/169053/looker)
- [View Original Comparison](https://www.capterra.ca/compare/153721/169053/fullstory/vs/looker)

-----

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