---
description: Compare Xoxoday vs Smile.io. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Xoxoday vs Smile.io Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/10041/market-research/software) > [Xoxoday \<span\>vs\</span\> Smile.io](https://www.capterra.ca/compare/153149/169446/rewards-platform/vs/smile-io)

# Compare Xoxoday vs Smile.io

Canonical: https://www.capterra.ca/compare/153149/169446/rewards-platform/vs/smile-io

> Detailed comparison between Xoxoday and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Xoxoday | Smile.io |
| **Overall rating** | 4.4/5 | 4.9/5 |
| **Total Reviews** | 260 | 67 |
| **Starting Price** | - | US$199.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base Software, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Xoxoday

Enterprises looking to implement and automate reward programs at scale who want to acquire, retain, and engage customers, partners, employees, and sales teams.

### Smile.io

Ecommerce brands on Shopify and BigCommerce, that want to start turning their one-time customers into loyal brand advocates that come back again and again.

## Key features

### Xoxoday

- API
- Activity Dashboard
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customizable Templates
- Discount Management
- Email Marketing Software
- Gamification Software
- Incentive Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion
- eCommerce Management

### Smile.io

- API
- Activity Dashboard
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customizable Templates
- Discount Management
- Email Marketing Software
- Gamification Software
- Incentive Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion
- eCommerce Management

## Links

- [View Xoxoday Profile](https://www.capterra.ca/software/153149/rewards-platform)
- [View Smile.io Profile](https://www.capterra.ca/software/169446/smile-io)
- [View Original Comparison](https://www.capterra.ca/compare/153149/169446/rewards-platform/vs/smile-io)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Xoxoday vs Smile.io Comparison - Capterra Canada 2026","description":"Compare Xoxoday vs Smile.io. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/153149/169446/rewards-platform/vs/smile-io","about":[{"@id":"https://www.capterra.ca/software/153149/rewards-platform#software"},{"@id":"https://www.capterra.ca/software/169446/smile-io#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/153149/169446/rewards-platform/vs/smile-io#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ca/compare/153149/169446/rewards-platform/vs/smile-io#webpage","isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Xoxoday","description":"Xoxoday powers rewards, incentives, and loyalty programs for 5,000+ companies worldwide, including Freshworks, Infosys, Capgemini, AT&amp;T, H&amp;M, and more, that help them engage and retain their employees, customers, and partners.\n\nWith $1B+ annual GMV and 250+ integrations (MS Teams, Slack, Salesforce, HubSpot, SAP, and more), we make it simple for teams across HR, sales, marketing, and CX to drive measurable impact - boosting engagement, conversion, and retention. Headquartered across 12 global offices, including the US, Xoxoday delivers secure, scalable, global and flexible solutions. Our Suite of Products:\n\n1. Empuls - An all-in-one employee engagement and sales incentive compensation tool\n2. Plum - A global rewards marketplace including gift cards, experiences, travel, merchandise, digital subscriptions, wellness &amp; charity donations\n3. Loyalife - A loyalty solution for customers which also helps banks, payment providers &amp; reward platforms to launch &amp; manage merchant-funded promotions","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/41fe6bbc-7ea3-48fd-87e3-a0dc8052efce.png","url":"https://www.capterra.ca/software/153149/rewards-platform","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/153149/rewards-platform#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":260},"operatingSystem":"Cloud, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"name":"Smile.io","description":"Smile.io is the leading loyalty platform built for scaling and enterprise commerce brands on Shopify Plus. Powering programs for over 100,000 merchants, Smile helps brands turn one-time shoppers into repeat, high-value customers through points, VIP tiers, referrals, and personalized rewards.\n\nAs the only loyalty platform both Built for Shopify status and Shopify Technology Partner certification, Smile is both deeply integrated with Shopify's latest technology while being trusted by Shopify at scale. With Smile, you get both quality and scale.\n\nKey capabilities include:\n- Embedded loyalty experiences across product pages, checkout, and customer accounts to drive visibility and redemption.\n- Flexible program design with points, VIP tiers, referrals, promotional multipliers, and fully branded loyalty pages.\n- Advanced analytics and performance insights including repeat purchase rate, customer lifetime value, and benchmarking against top-performing brands.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e513234d-6592-4568-8433-867f912f8d27.webp","url":"https://www.capterra.ca/software/169446/smile-io","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/169446/smile-io#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":67},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Market Research Software","position":2,"item":"/directory/10041/market-research/software","@type":"ListItem"},{"name":"Xoxoday vs Smile.io","position":3,"item":"https://www.capterra.ca/compare/153149/169446/rewards-platform/vs/smile-io","@type":"ListItem"}],"@id":"https://www.capterra.ca/compare/153149/169446/rewards-platform/vs/smile-io#breadcrumblist"}]}
</script>
