---
description: Compare HubSpot CRM vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: HubSpot CRM vs Google Analytics 360 Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [CRM Software](/directory/2/customer-relationship-management/software) > [HubSpot CRM \<span\>vs\</span\> Google Analytics 360](https://www.capterra.ca/compare/152373/177042/hubspot-crm/vs/google-analytics)

# Compare HubSpot CRM vs Google Analytics 360

Canonical: https://www.capterra.ca/compare/152373/177042/hubspot-crm/vs/google-analytics

> Detailed comparison between HubSpot CRM and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | HubSpot CRM | Google Analytics 360 |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 4491 | 8101 |
| **Starting Price** | US$20.00 | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### HubSpot CRM

HubSpot Smart CRM gives your team the context to win deals. Records stay current from calls, emails, and meetings, so reps can focus on buyers and leaders can plan around their pipeline.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### HubSpot CRM

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Management Software
- Collaboration Tools
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Reports
- Data Import/Export
- Forecasting
- Monitoring
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging
- Third-Party Integrations

### Google Analytics 360

- API
- Activity Dashboard
- Alerts/Notifications
- Campaign Management Software
- Collaboration Tools
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Reports
- Data Import/Export
- Forecasting
- Monitoring
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging
- Third-Party Integrations

## Links

- [View HubSpot CRM Profile](https://www.capterra.ca/software/152373/hubspot-crm)
- [View Google Analytics 360 Profile](https://www.capterra.ca/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.ca/compare/152373/177042/hubspot-crm/vs/google-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"HubSpot CRM vs Google Analytics 360 Comparison - Capterra Canada 2026","description":"Compare HubSpot CRM vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/152373/177042/hubspot-crm/vs/google-analytics","about":[{"@id":"https://www.capterra.ca/software/152373/hubspot-crm#software"},{"@id":"https://www.capterra.ca/software/177042/google-analytics#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/152373/177042/hubspot-crm/vs/google-analytics#breadcrumblist"},"@id":"https://www.capterra.ca/compare/152373/177042/hubspot-crm/vs/google-analytics#webpage","@type":["WebPage","CollectionPage"],"publisher":{"@id":"https://www.capterra.ca/#organization"},"inLanguage":"en-CA","isPartOf":{"@id":"https://www.capterra.ca/#website"}},{"name":"HubSpot CRM","description":"Great deals start with great conversations. HubSpot Smart CRM helps your team have more of them. It captures what happens in calls, meetings, and emails and keeps records current, so reps can walk into the next conversation knowing the buyer, the history, and a smart next step. Built-in enrichment adds company and contact details from the web. Leaders get a pipeline built on up-to-date information to plan and coach from. You stay in control: reps and admins can review, edit, or approve updates before they're saved, and restore changes when needed. Next steps are captured and actioned on automatically, so your deals keep moving. Permissions, 2FA, and SOC 2 compliance help protect your customer data, with SSO available on Enterprise. Start free and grow with your full team working from one CRM.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a5bf5af9-4a69-477a-9968-fdb5d9299f9e.webp","url":"https://www.capterra.ca/software/152373/hubspot-crm","@id":"https://www.capterra.ca/software/152373/hubspot-crm#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":4491,"ratingValue":4.5},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.ca/software/177042/google-analytics","@id":"https://www.capterra.ca/software/177042/google-analytics#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":8101,"ratingValue":4.7},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ca/compare/152373/177042/hubspot-crm/vs/google-analytics#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"CRM Software","position":2,"item":"/directory/2/customer-relationship-management/software","@type":"ListItem"},{"name":"HubSpot CRM vs Google Analytics 360","position":3,"item":"https://www.capterra.ca/compare/152373/177042/hubspot-crm/vs/google-analytics","@type":"ListItem"}]}]}
</script>