---
description: Compare Semrush vs WhatConverts. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Semrush vs WhatConverts Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [Semrush \<span\>vs\</span\> WhatConverts](https://www.capterra.ca/compare/151962/152001/semrush/vs/whatconverts)

# Compare Semrush vs WhatConverts

Canonical: https://www.capterra.ca/compare/151962/152001/semrush/vs/whatconverts

> Detailed comparison between Semrush and WhatConverts. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Semrush | WhatConverts |
| **Overall rating** | 4.6/5 | 4.9/5 |
| **Total Reviews** | 2326 | 50 |
| **Starting Price** | US$139.95 | US$30.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Semrush

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

### WhatConverts

Marketing agencies, franchise and multi-location businesses, and in-house marketers across legal, home services, healthcare, real estate, automotive, education, and financial services industries.

## Key features

### Semrush

- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Campaign Management Software
- Conversion Tracking
- Customer Journey Mapping
- Customizable Reports
- Dashboard Software
- Keyword Tracking
- Lead Generation Software
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Website Analytics

### WhatConverts

- AI/Machine Learning
- API
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Campaign Management Software
- Conversion Tracking
- Customer Journey Mapping
- Customizable Reports
- Dashboard Software
- Keyword Tracking
- Lead Generation Software
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Website Analytics

## Links

- [View Semrush Profile](https://www.capterra.ca/software/151962/semrush)
- [View WhatConverts Profile](https://www.capterra.ca/software/152001/whatconverts)
- [View Original Comparison](https://www.capterra.ca/compare/151962/152001/semrush/vs/whatconverts)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Semrush vs WhatConverts Comparison - Capterra Canada 2026","description":"Compare Semrush vs WhatConverts. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/151962/152001/semrush/vs/whatconverts","about":[{"@id":"https://www.capterra.ca/software/151962/semrush#software"},{"@id":"https://www.capterra.ca/software/152001/whatconverts#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/151962/152001/semrush/vs/whatconverts#breadcrumblist"},"@id":"https://www.capterra.ca/compare/151962/152001/semrush/vs/whatconverts#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Semrush","description":"Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0c2a6403-1197-4f3b-b2cb-bb7b26a58a89.png","url":"https://www.capterra.ca/software/151962/semrush","@id":"https://www.capterra.ca/software/151962/semrush#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2326},"offers":{"price":"139.95","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"WhatConverts","description":"WhatConverts is a cloud-based lead tracking and reporting platform that captures every call, form submission, chat, and eCommerce transaction, then ties each lead back to the marketing source that drove it.\n\nBusinesses use WhatConverts to see which campaigns, keywords, and channels generate real leads, not just traffic. Marketers and agencies can filter, score, and manage leads from a single dashboard, then share branded reports with clients.\n\nCore features include call tracking with dynamic number insertion, form and chat capture, keyword-level attribution, lead scoring, and customizable reporting. WhatConverts integrates with common advertising and analytics tools to centralize data.\n\nWhatConverts is best suited for small to midsize businesses and marketing agencies in industries such as home services, healthcare, legal, and retail that need to connect marketing spend to measurable lead outcomes.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4d8c89af-8ab2-4990-8091-9e7463f584e6.png","url":"https://www.capterra.ca/software/152001/whatconverts","@id":"https://www.capterra.ca/software/152001/whatconverts#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":50},"offers":{"price":"30","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ca/compare/151962/152001/semrush/vs/whatconverts#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Competitive Intelligence Software","position":2,"item":"/directory/30539/competitive-intelligence/software","@type":"ListItem"},{"name":"Semrush vs WhatConverts","position":3,"item":"https://www.capterra.ca/compare/151962/152001/semrush/vs/whatconverts","@type":"ListItem"}]}]}
</script>