---
description: Compare Semrush vs Google Search Ads 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Semrush vs Google Search Ads 360 Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [Semrush \<span\>vs\</span\> Google Search Ads 360](https://www.capterra.ca/compare/151962/1023321/semrush/vs/google-search-ads-360)

# Compare Semrush vs Google Search Ads 360

Canonical: https://www.capterra.ca/compare/151962/1023321/semrush/vs/google-search-ads-360

> Detailed comparison between Semrush and Google Search Ads 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Semrush | Google Search Ads 360 |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 2316 | 4 |
| **Starting Price** | US$139.95 | - |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | FAQs/Forum, Knowledge Base Software |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Videos |

## Best for

### Semrush

From small businesses to global enterprises, Semrush is the go-to platform for managing online visibility and accelerating digital growth.

### Google Search Ads 360

Large enterprises that need to run smarter search campaigns

## Key features

### Semrush

- Activity Dashboard
- Ad hoc Reporting
- Backlink Management
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Channel Management Software
- Client Management
- Content Management System (CMS) Software
- Conversion Tracking
- Customer Engagement Software
- Customizable Reports
- For PPC Campaigns
- Lead Generation Software
- Mobile Keywords
- Monitoring
- Multi-Campaign
- Third-Party Integrations
- Visual Analytics
- Web Tracking

### Google Search Ads 360

- Activity Dashboard
- Campaign Analytics
- Campaign Management Software
- Campaign Planning
- Channel Management Software
- Conversion Tracking
- For PPC Campaigns
- Multi-Campaign
- Third-Party Integrations
- Visual Analytics

## Links

- [View Semrush Profile](https://www.capterra.ca/software/151962/semrush)
- [View Google Search Ads 360 Profile](https://www.capterra.ca/software/1023321/google-search-ads-360)
- [View Original Comparison](https://www.capterra.ca/compare/151962/1023321/semrush/vs/google-search-ads-360)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Semrush vs Google Search Ads 360 Comparison - Capterra Canada 2026","description":"Compare Semrush vs Google Search Ads 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/151962/1023321/semrush/vs/google-search-ads-360","about":[{"@id":"https://www.capterra.ca/software/151962/semrush#software"},{"@id":"https://www.capterra.ca/software/1023321/google-search-ads-360#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/151962/1023321/semrush/vs/google-search-ads-360#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ca/compare/151962/1023321/semrush/vs/google-search-ads-360#webpage","isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Semrush","description":"Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0c2a6403-1197-4f3b-b2cb-bb7b26a58a89.png","url":"https://www.capterra.ca/software/151962/semrush","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/151962/semrush#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":2316},"offers":{"price":"139.95","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Google Search Ads 360","description":"Search Ads 360 is a search campaign management platform that delivers faster insights and results. This platform includes features such as portfolio-level bidding, mobile optimization, and search ad automation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/cacd1e52-bb12-4c81-ad81-c054ffce9e34.jpeg","url":"https://www.capterra.ca/software/1023321/google-search-ads-360","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/1023321/google-search-ads-360#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":4},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Competitive Intelligence Software","position":2,"item":"/directory/30539/competitive-intelligence/software","@type":"ListItem"},{"name":"Semrush vs Google Search Ads 360","position":3,"item":"https://www.capterra.ca/compare/151962/1023321/semrush/vs/google-search-ads-360","@type":"ListItem"}],"@id":"https://www.capterra.ca/compare/151962/1023321/semrush/vs/google-search-ads-360#breadcrumblist"}]}
</script>
