---
description: Compare Brand24 vs Metricool. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Brand24 vs Metricool Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [AI Marketing Tools](/directory/34136/ai-marketing-tools/software) > [Brand24 \<span\>vs\</span\> Metricool](https://www.capterra.ca/compare/149054/203702/brand24/vs/metricool)

# Compare Brand24 vs Metricool

Canonical: https://www.capterra.ca/compare/149054/203702/brand24/vs/metricool

> Detailed comparison between Brand24 and Metricool. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Brand24 | Metricool |
| **Overall rating** | 4.7/5 | 4.4/5 |
| **Total Reviews** | 254 | 97 |
| **Starting Price** | US$199.00 | US$12.00 |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Brand24

Companies of all sizes who want to stay informed about their campaigns, activities, and customer interactions.
&#10;&#10;Marketing Managers | Community Specialists | Social Media Managers | PR Specialists.

### Metricool

Social media professionals, small business and agencies.

## Key features

### Brand24

- Activity Dashboard
- Benchmarking
- Campaign Analytics
- Competitor Monitoring
- Customer Engagement Software
- Customizable Reports
- Dashboard Software
- Engagement Tracking
- Influencer Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Social Listening
- Social Media Monitoring Software
- Social Performance Management
- Visual Analytics

### Metricool

- Activity Dashboard
- Benchmarking
- Campaign Analytics
- Competitor Monitoring
- Customer Engagement Software
- Customizable Reports
- Dashboard Software
- Engagement Tracking
- Influencer Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Social Listening
- Social Media Monitoring Software
- Social Performance Management
- Visual Analytics

## Links

- [View Brand24 Profile](https://www.capterra.ca/software/149054/brand24)
- [View Metricool Profile](https://www.capterra.ca/software/203702/metricool)
- [View Original Comparison](https://www.capterra.ca/compare/149054/203702/brand24/vs/metricool)

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