---
description: Compare Badger Maps vs OptimoRoute. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Badger Maps vs OptimoRoute Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Field Service Management Software](/directory/10009/field-service-management/software) > [Badger Maps \<span\>vs\</span\> OptimoRoute](https://www.capterra.ca/compare/148607/161579/badger-maps/vs/optimoroute)

# Compare Badger Maps vs OptimoRoute

Canonical: https://www.capterra.ca/compare/148607/161579/badger-maps/vs/optimoroute

> Detailed comparison between Badger Maps and OptimoRoute. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Badger Maps | OptimoRoute |
| **Overall rating** | 4.6/5 | 4.6/5 |
| **Total Reviews** | 204 | 249 |
| **Starting Price** | US$69.00 | US$35.10 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Badger Maps

Designed for outside sales, field service teams, sales reps, sales managers, and sales operations, the tool helps optimize multi-stop routes and visualize and analyze customer data on a map.

### OptimoRoute

Over 3,500 of the world’s most recognizable delivery, field service, and logistics companies use OptimoRoute to save hundreds of hours in operational efficiency and thousands of dollars in fuel costs.

## Key features

### Badger Maps

- CRM Software
- Calendar Management
- Content Management System (CMS) Software
- Dispatch Management
- Drag & Drop
- Driver Management
- Mobile Access
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Route Optimization
- Routing
- Sales Activity Management
- Scheduling Software
- Territory Management
- Third-Party Integrations
- Work Order Management

### OptimoRoute

- CRM Software
- Calendar Management
- Customizable Reports
- Dispatch Management
- Drag & Drop
- Driver Management
- Mobile Access
- Real-Time Data
- Recurring Tasks
- Reporting & Statistics
- Reporting/Analytics
- Route Optimization
- Routing
- Scheduling Software
- Service History
- Territory Management
- Third-Party Integrations
- Work Order Management

## Links

- [View Badger Maps Profile](https://www.capterra.ca/software/148607/badger-maps)
- [View OptimoRoute Profile](https://www.capterra.ca/software/161579/optimoroute)
- [View Original Comparison](https://www.capterra.ca/compare/148607/161579/badger-maps/vs/optimoroute)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Badger Maps vs OptimoRoute Comparison - Capterra Canada 2026","description":"Compare Badger Maps vs OptimoRoute. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/148607/161579/badger-maps/vs/optimoroute","about":[{"@id":"https://www.capterra.ca/software/148607/badger-maps#software"},{"@id":"https://www.capterra.ca/software/161579/optimoroute#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/148607/161579/badger-maps/vs/optimoroute#breadcrumblist"},"@id":"https://www.capterra.ca/compare/148607/161579/badger-maps/vs/optimoroute#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Badger Maps","description":"Badger Maps is a cloud and mobile-based route planning and territory management application for field sales reps and outside sales reps. It lets sales teams manage their territory by combining Google Maps, CRM data, route optimization, schedule planning, and lead generation features. Badger Maps also sends data from the field to the CRM. It helps sales managers understand what is going on in the field and has reporting and insights to help manage the sales team better.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d8936d7d-cf3b-4f6f-8ab3-79394192c7e7.png","url":"https://www.capterra.ca/software/148607/badger-maps","@id":"https://www.capterra.ca/software/148607/badger-maps#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":204},"offers":{"price":"69","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Chrome, Android, Platform ios, Platform ipad"},{"name":"OptimoRoute","description":"OptimoRoute is the #1 route optimization and route planning platform. \nOptimoRoute provides seamless and intuitive end-to-end route optimization and automation for delivery, field service, and logistics companies, powering operational efficiency and time and cost savings.\n\nOptimoRoute is more than 20x faster and more scalable than any other platform in the market allowing for 10,000+ optimizations in seconds. Unlike legacy platforms that bottleneck a company's potential growth, OptimoRoute provides the intelligence to pull in any and every business consideration - time windows, maximized vehicle space, customer preferences, skill sets, etc. to deliver the ideal schedule every time, delivering the most business efficiency. \n\nOptimoRoute is also the most adaptable route optimization platform allowing companies of any size to completely automate their unique and complex end-to-end operations workflows quickly and easily in OptimoRoute.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ed4899ac-b1b1-47a0-964c-3d7f9779f175.png","url":"https://www.capterra.ca/software/161579/optimoroute","@id":"https://www.capterra.ca/software/161579/optimoroute#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":249},"offers":{"price":"35.1","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.ca/compare/148607/161579/badger-maps/vs/optimoroute#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Field Service Management Software","position":2,"item":"/directory/10009/field-service-management/software","@type":"ListItem"},{"name":"Badger Maps vs OptimoRoute","position":3,"item":"https://www.capterra.ca/compare/148607/161579/badger-maps/vs/optimoroute","@type":"ListItem"}]}]}
</script>