---
description: Compare Similarweb vs Explorer. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Similarweb vs Explorer Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Similarweb \<span\>vs\</span\> Explorer](https://www.capterra.ca/compare/148472/211320/similarweb-pro/vs/explorer)

# Compare Similarweb vs Explorer

Canonical: https://www.capterra.ca/compare/148472/211320/similarweb-pro/vs/explorer

> Detailed comparison between Similarweb and Explorer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Similarweb | Explorer |
| **Overall rating** | 4.6/5 | 5.0/5 |
| **Total Reviews** | 261 | 39 |
| **Starting Price** | US$125.00 | €349.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | - |
| **Training Software** | Live Online, Webinars, Documentation, Videos | - |

## Best for

### Similarweb

Small to large businesses across marketing, ecommerce, retail, financial services, travel, media, and sales industries.

### Explorer

Ad networks, security companies, developers, brands, publishers, and researchers, with app downloads, SDK insights, and the analytics necessary to gain a competitive edge.

## Key features

### Similarweb

- API
- Ad hoc Reporting
- Backlink Monitoring
- Benchmarking
- Competitive Analysis
- Customizable Reports
- Data Source Connectors
- Engagement Tracking
- Keyword Tracking
- Lead Generation Software
- Mobile Keywords
- Monitoring
- Performance Management
- Performance Metrics
- Real-Time Data
- Referral Tracking
- Sentiment Analysis
- Trend Analysis
- Visitor Tracking
- Web Tracking

### Explorer

- API
- Benchmarking
- Competitive Analysis
- Performance Metrics
- Sentiment Analysis
- Trend Analysis

## Links

- [View Similarweb Profile](https://www.capterra.ca/software/148472/similarweb-pro)
- [View Explorer Profile](https://www.capterra.ca/software/211320/explorer)
- [View Original Comparison](https://www.capterra.ca/compare/148472/211320/similarweb-pro/vs/explorer)

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