---
description: Compare Similarweb vs Owler. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Similarweb vs Owler Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Analytics Software](/directory/31018/marketing-analytics/software) > [Similarweb \<span\>vs\</span\> Owler](https://www.capterra.ca/compare/148472/1016829/similarweb-pro/vs/owler)

# Compare Similarweb vs Owler

Canonical: https://www.capterra.ca/compare/148472/1016829/similarweb-pro/vs/owler

> Detailed comparison between Similarweb and Owler. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Similarweb | Owler |
| **Overall rating** | 4.6/5 | 4.3/5 |
| **Total Reviews** | 261 | 4 |
| **Starting Price** | US$125.00 | US$350.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat | Email/Help Desk, Knowledge Base Software |
| **Training Software** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Similarweb

Small to large businesses across marketing, ecommerce, retail, financial services, travel, media, and sales industries.

### Owler

Sales Teams&#10;Marketing&#10;Research &#10;Recruitment/Procurement

## Key features

### Similarweb

- API
- Ad hoc Reporting
- Alerts/Notifications
- Backlink Monitoring
- Competitive Analysis
- Contact Database
- Contact Management Software
- Customizable Reports
- Data Source Connectors
- Engagement Tracking
- Keyword Tracking
- Lead Generation Software
- Mobile Keywords
- Monitoring
- Performance Management
- Real-Time Data
- Real-Time Notifications
- Referral Tracking
- Visitor Tracking
- Web Tracking

### Owler

- API
- Alerts/Notifications
- Competitive Analysis
- Contact Database
- Contact Management Software
- Monitoring
- Real-Time Data
- Real-Time Notifications

## Links

- [View Similarweb Profile](https://www.capterra.ca/software/148472/similarweb-pro)
- [View Owler Profile](https://www.capterra.ca/software/1016829/owler)
- [View Original Comparison](https://www.capterra.ca/compare/148472/1016829/similarweb-pro/vs/owler)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Similarweb vs Owler Comparison - Capterra Canada 2026","description":"Compare Similarweb vs Owler. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/148472/1016829/similarweb-pro/vs/owler","about":[{"@id":"https://www.capterra.ca/software/148472/similarweb-pro#software"},{"@id":"https://www.capterra.ca/software/1016829/owler#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/148472/1016829/similarweb-pro/vs/owler#breadcrumblist"},"@id":"https://www.capterra.ca/compare/148472/1016829/similarweb-pro/vs/owler#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Similarweb","description":"Similarweb is a cloud-based digital intelligence platform that provides web and app analytics based on real user behavior. It covers competitive intelligence, SEO, paid search, market research, shopper intelligence, sales intelligence, and data-as-a-service across 100 million websites and 4 million apps, updated daily.\n\nBusinesses use it to benchmark traffic and engagement against competitors, track keyword trends, analyze paid and organic search performance, and monitor market size and emerging players. Ecommerce teams can track Amazon sales by brand and product, while sales teams use it for CRM enrichment and pipeline prioritization.\n\nData is accessible via pre-built dashboards or through API and BI tool integrations such as Tableau and Google Data Studio.\n\nSimilarweb suits solo marketers, consultants, and small teams through to large enterprises across marketing, ecommerce, retail, financial services, travel, and media industries.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/406150aa-d47d-4375-832d-f8a0a2f63aa2.png","url":"https://www.capterra.ca/software/148472/similarweb-pro","@id":"https://www.capterra.ca/software/148472/similarweb-pro#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":261},"offers":{"price":"125","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux"},{"name":"Owler","description":"Owler is a business intelligence platform with over 5 million users and over 15 million private and public companies, so you can stay ahead of the competition with instant updates on companies across all industries!\n\nOwler Max provides you with account-level insights, contact data, and sales triggers that you need to accelerate and streamline your sales process and win more revenue – all in one platform.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/08a83350-6b14-4152-8366-4d289a02f226.png","url":"https://www.capterra.ca/software/1016829/owler","@id":"https://www.capterra.ca/software/1016829/owler#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":4},"offers":{"price":"350","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ca/compare/148472/1016829/similarweb-pro/vs/owler#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Analytics Software","position":2,"item":"/directory/31018/marketing-analytics/software","@type":"ListItem"},{"name":"Similarweb vs Owler","position":3,"item":"https://www.capterra.ca/compare/148472/1016829/similarweb-pro/vs/owler","@type":"ListItem"}]}]}
</script>