---
description: Compare XM for Employee Experience vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: XM for Employee Experience vs Google Analytics 360 Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Benefits Administration Software](/directory/10025/benefits-administration/software) > [XM for Employee Experience \<span\>vs\</span\> Google Analytics 360](https://www.capterra.ca/compare/140443/177042/qualtrics-employee-engagement/vs/google-analytics)

# Compare XM for Employee Experience vs Google Analytics 360

Canonical: https://www.capterra.ca/compare/140443/177042/qualtrics-employee-engagement/vs/google-analytics

> Detailed comparison between XM for Employee Experience and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | XM for Employee Experience | Google Analytics 360 |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 80 | 8089 |
| **Starting Price** | US$5,000.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### XM for Employee Experience

XM for Employee Experience is used by HR departments, people managers, talent acquisition teams, organizational development professionals, and employee experience leaders.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### XM for Employee Experience

- API
- Activity Dashboard
- Alerts/Notifications
- Collaboration Tools
- Compensation Management Software
- Customizable Reports
- DEI Assessment
- Dashboard Creation
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Onboarding Software
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Third-Party Integrations

### Google Analytics 360

- API
- Activity Dashboard
- Alerts/Notifications
- Collaboration Tools
- Customizable Reports
- Dashboard Creation
- Dashboard Software
- Data Import/Export
- Data Integration
- Data Visualization Software
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Third-Party Integrations

## Links

- [View XM for Employee Experience Profile](https://www.capterra.ca/software/140443/qualtrics-employee-engagement)
- [View Google Analytics 360 Profile](https://www.capterra.ca/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.ca/compare/140443/177042/qualtrics-employee-engagement/vs/google-analytics)

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