---
description: Compare Pipedrive vs Lofty. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pipedrive vs Lofty Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Pipedrive \<span\>vs\</span\> Lofty](https://www.capterra.ca/compare/132666/157457/pipedrive/vs/lofty)

# Compare Pipedrive vs Lofty

Canonical: https://www.capterra.ca/compare/132666/157457/pipedrive/vs/lofty

> Detailed comparison between Pipedrive and Lofty. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Pipedrive | Lofty |
| **Overall rating** | 4.5/5 | 3.9/5 |
| **Total Reviews** | 3055 | 127 |
| **Starting Price** | US$19.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Pipedrive

Designed for sales teams in small and mid-sized businesses, the cloud-based sales tool helps teams stay organized.

### Lofty

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

## Key features

### Pipedrive

- API
- Activity Tracking
- Contact Database
- Customer Database
- Email Marketing Software
- For Real Estate
- Lead Capture Software
- Lead Distribution
- Lead Generation Software
- Lead Qualification
- Marketing Automation Software
- Performance Metrics
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Task Management Software
- Template Management
- Workflow Management Software

### Lofty

- API
- Activity Tracking
- Contact Database
- Customer Database
- Email Marketing Software
- For Real Estate
- Lead Capture Software
- Lead Distribution
- Lead Generation Software
- Lead Qualification
- Marketing Automation Software
- Performance Metrics
- Reminders
- Reporting/Analytics
- Sales Pipeline Management
- Search/Filter
- Segmentation
- Task Management Software
- Template Management
- Workflow Management Software

## Links

- [View Pipedrive Profile](https://www.capterra.ca/software/132666/pipedrive)
- [View Lofty Profile](https://www.capterra.ca/software/157457/lofty)
- [View Original Comparison](https://www.capterra.ca/compare/132666/157457/pipedrive/vs/lofty)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Pipedrive vs Lofty Comparison - Capterra Canada 2026","description":"Compare Pipedrive vs Lofty. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/132666/157457/pipedrive/vs/lofty","about":[{"@id":"https://www.capterra.ca/software/132666/pipedrive#software"},{"@id":"https://www.capterra.ca/software/157457/lofty#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/132666/157457/pipedrive/vs/lofty#breadcrumblist"},"@id":"https://www.capterra.ca/compare/132666/157457/pipedrive/vs/lofty#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Pipedrive","description":"Pipedrive is a cloud-based customer relationship management (CRM) software that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it helps teams attract and close leads.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7525015d-be6c-485b-9e59-9425ba8448dc.png","url":"https://www.capterra.ca/software/132666/pipedrive","@id":"https://www.capterra.ca/software/132666/pipedrive#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":3055},"offers":{"price":"19","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Android, Platform ios, Platform ipad"},{"name":"Lofty","description":"Lofty is an award-winning, all-in-one marketing, lead generation, and CRM platform built for real estate professionals — from solo agents to large brokerages. Designed to automate marketing, boost productivity, and streamline workflows, Lofty helps users capture, nurture, and convert leads more efficiently. Powered by advanced AI, Lofty's AI Workforce delivers automation, predictive insights, and virtual assistant capabilities. With 33+ lead generation methods, 360° cross-platform marketing, and hyper-local tools like Lofty Bloom, users can scale their client base and maximize ROI. Lofty’s IDX-integrated, SEO-optimized websites sync seamlessly with the CRM, ensuring lead data flows directly into your pipeline for personalized follow-ups and real-time engagement. Combined with AI Copilot, social media automation, Dynamic CMA, a power dialer, and full transaction management, Lofty simplifies the entire sales cycle to help agents grow and close more deals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/6d4e7d36-e45c-4a01-a6ad-6066399af381.png","url":"https://www.capterra.ca/software/157457/lofty","@id":"https://www.capterra.ca/software/157457/lofty#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":3.9,"bestRating":5,"ratingCount":127},"operatingSystem":"Cloud, Apple, Windows, Chrome, Android, Platform ios, Platform ipad"},{"@id":"https://www.capterra.ca/compare/132666/157457/pipedrive/vs/lofty#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/32554/insurance-crm/software","@type":"ListItem"},{"name":"Pipedrive vs Lofty","position":3,"item":"https://www.capterra.ca/compare/132666/157457/pipedrive/vs/lofty","@type":"ListItem"}]}]}
</script>