---
description: Compare Zurple vs Lofty. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Zurple vs Lofty Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Real Estate Agency Software](/directory/20049/real-estate-agency/software) > [Zurple \<span\>vs\</span\> Lofty](https://www.capterra.ca/compare/131931/157457/zurple/vs/lofty)

# Compare Zurple vs Lofty

Canonical: https://www.capterra.ca/compare/131931/157457/zurple/vs/lofty

> Detailed comparison between Zurple and Lofty. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Zurple | Lofty |
| **Overall rating** | 3.6/5 | 3.9/5 |
| **Total Reviews** | 29 | 126 |
| **Starting Price** | US$99.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | - | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | - | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Zurple

Real estate solution which assists agencies of all sizes with lead generation, behaviour analysis and client communication.

### Lofty

Real estate agents, teams, brokerages, developers, and property professionals seeking AI-driven marketing, CRM, lead generation, and IDX website tools.

## Key features

### Zurple

- Lead Capture Software
- Lead Management Software
- Lead Nurturing Software
- Pipeline Management
- Website Management

### Lofty

- API
- Activity Tracking
- Agent Management
- Client Management
- Customer Database
- For Real Estate
- Lead Capture Software
- Lead Generation Software
- Lead Management Software
- Lead Nurturing Software
- Lead Qualification
- Pipeline Management
- Process/Workflow Automation
- Real-Time Data
- Reminders
- Sales Pipeline Management
- Segmentation
- Social Media Integration
- Website Management
- Workflow Management Software

## Links

- [View Zurple Profile](https://www.capterra.ca/software/131931/zurple)
- [View Lofty Profile](https://www.capterra.ca/software/157457/lofty)
- [View Original Comparison](https://www.capterra.ca/compare/131931/157457/zurple/vs/lofty)

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