---
description: Compare Cision vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Cision vs Google Analytics 360 Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Public Relations Software](/directory/10033/public-relations/software) > [Cision \<span\>vs\</span\> Google Analytics 360](https://www.capterra.ca/compare/129611/177042/cision/vs/google-analytics)

# Compare Cision vs Google Analytics 360

Canonical: https://www.capterra.ca/compare/129611/177042/cision/vs/google-analytics

> Detailed comparison between Cision and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Cision | Google Analytics 360 |
| **Overall rating** | 3.8/5 | 4.7/5 |
| **Total Reviews** | 89 | 8089 |
| **Starting Price** | US$1.00 | - |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Cision

Whether you're a communications professional or a member of the media, Cision brings together all the elements you need to understand, influence and amplify your stories.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Cision

- A/B Testing
- API
- Ad hoc Reporting
- Conversion Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard Software
- KPI Monitoring
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Website Analytics

### Google Analytics 360

- A/B Testing
- API
- Ad hoc Reporting
- Conversion Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard Software
- KPI Monitoring
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Website Analytics

## Links

- [View Cision Profile](https://www.capterra.ca/software/129611/cision)
- [View Google Analytics 360 Profile](https://www.capterra.ca/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.ca/compare/129611/177042/cision/vs/google-analytics)

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