---
description: Compare Hootsuite vs Metricool. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hootsuite vs Metricool Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Reputation Management Software](/directory/30750/reputation-management/software) > [Hootsuite \<span\>vs\</span\> Metricool](https://www.capterra.ca/compare/121701/203702/hootsuite/vs/metricool)

# Compare Hootsuite vs Metricool

Canonical: https://www.capterra.ca/compare/121701/203702/hootsuite/vs/metricool

> Detailed comparison between Hootsuite and Metricool. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hootsuite | Metricool |
| **Overall rating** | 4.4/5 | 4.4/5 |
| **Total Reviews** | 3799 | 97 |
| **Starting Price** | US$249.00 | US$0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Hootsuite

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

### Metricool

Social media managers, marketing agencies, and small-to-midsize businesses managing multiple brands or clients. Ideal for data-driven marketers who need analytics, client reporting and ad tracking.

## Key features

### Hootsuite

- API
- Activity Tracking
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Engagement Software
- Customizable Reports
- Engagement Tracking
- Filtering
- Impact Measurement
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Post Scheduling
- Real-Time Data
- Real-Time Reporting
- Social Advertising
- Social Media Integration
- Social Media Monitoring Software

### Metricool

- API
- Activity Tracking
- Automated Publishing
- Campaign Planning
- Campaign Scheduling
- Content Management System (CMS) Software
- Customer Engagement Software
- Customizable Reports
- Engagement Tracking
- Filtering
- Impact Measurement
- Keyword Tracking
- Monitoring
- Multi-Account Management
- Post Scheduling
- Real-Time Data
- Real-Time Reporting
- Social Advertising
- Social Media Integration
- Social Media Monitoring Software

## Links

- [View Hootsuite Profile](https://www.capterra.ca/software/121701/hootsuite)
- [View Metricool Profile](https://www.capterra.ca/software/203702/metricool)
- [View Original Comparison](https://www.capterra.ca/compare/121701/203702/hootsuite/vs/metricool)

-----

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