---
description: Compare Hootsuite vs SMARTLY.IO. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Hootsuite vs SMARTLY.IO Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Competitive Intelligence Software](/directory/30539/competitive-intelligence/software) > [Hootsuite \<span\>vs\</span\> SMARTLY.IO](https://www.capterra.ca/compare/121701/160821/hootsuite/vs/smartly)

# Compare Hootsuite vs SMARTLY.IO

Canonical: https://www.capterra.ca/compare/121701/160821/hootsuite/vs/smartly

> Detailed comparison between Hootsuite and SMARTLY.IO. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hootsuite | SMARTLY.IO |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 3795 | 13 |
| **Starting Price** | US$399.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Documentation |

## Best for

### Hootsuite

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

### SMARTLY.IO

Brands, Marketers, Advertisers, Agencies

## Key features

### Hootsuite

- A/B Testing
- Automated Publishing
- Campaign Planning
- Collaboration Tools
- Content Management System (CMS) Software
- Customizable Reports
- Engagement Tracking
- Keyword Filtering
- Multi-Account Management
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring Software
- Template Management
- Workflow Management Software

### SMARTLY.IO

- A/B Testing
- Automated Publishing
- Campaign Planning
- Collaboration Tools
- Content Management System (CMS) Software
- Customizable Reports
- Engagement Tracking
- Keyword Filtering
- Multi-Account Management
- Multi-Channel Management
- Multi-Channel Marketing
- Performance Metrics
- Post Scheduling
- Real-Time Data
- Reporting & Statistics
- Reporting/Analytics
- Social Media Integration
- Social Media Monitoring Software
- Template Management
- Workflow Management Software

## Links

- [View Hootsuite Profile](https://www.capterra.ca/software/121701/hootsuite)
- [View SMARTLY.IO Profile](https://www.capterra.ca/software/160821/smartly)
- [View Original Comparison](https://www.capterra.ca/compare/121701/160821/hootsuite/vs/smartly)

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