---
description: Compare Sprout Social vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Sprout Social vs Google Analytics 360 Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Social Listening Tools](/directory/33397/social-listening-tools/software) > [Sprout Social \<span\>vs\</span\> Google Analytics 360](https://www.capterra.ca/compare/121447/177042/sprout-social/vs/google-analytics)

# Compare Sprout Social vs Google Analytics 360

Canonical: https://www.capterra.ca/compare/121447/177042/sprout-social/vs/google-analytics

> Detailed comparison between Sprout Social and Google Analytics 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Sprout Social | Google Analytics 360 |
| **Overall rating** | 4.4/5 | 4.7/5 |
| **Total Reviews** | 606 | 8089 |
| **Starting Price** | US$199.00 | - |
| **Free Trial** | Yes | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile) |
| **Support** | Email/Help Desk, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | Webinars, Documentation, Videos |

## Best for

### Sprout Social

Sprout helps agencies and businesses - both large and small - extract real business value out of social media through effective engagement, publishing, listening and analytics tools.

### Google Analytics 360

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## Key features

### Sprout Social

- API
- Activity Dashboard
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard Software
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging

### Google Analytics 360

- API
- Activity Dashboard
- Ad hoc Reporting
- Charting
- Collaboration Tools
- Conversion Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard Software
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Monitoring
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Tagging

## Links

- [View Sprout Social Profile](https://www.capterra.ca/software/121447/sprout-social)
- [View Google Analytics 360 Profile](https://www.capterra.ca/software/177042/google-analytics)
- [View Original Comparison](https://www.capterra.ca/compare/121447/177042/sprout-social/vs/google-analytics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Sprout Social vs Google Analytics 360 Comparison - Capterra Canada 2026","description":"Compare Sprout Social vs Google Analytics 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/121447/177042/sprout-social/vs/google-analytics","about":[{"@id":"https://www.capterra.ca/software/121447/sprout-social#software"},{"@id":"https://www.capterra.ca/software/177042/google-analytics#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/121447/177042/sprout-social/vs/google-analytics#breadcrumblist"},"@id":"https://www.capterra.ca/compare/121447/177042/sprout-social/vs/google-analytics#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Sprout Social","description":"Sprout Social offers social media engagement, publishing, analytics, listening and reporting solutions for leading agencies and brands including Loews Hotel, NBC Universal, Macys, Chipotle and Sony. Available via web browser, iOS and Android, Sprout enables brands to simplify social management, collaborate across teams and provide an exceptional customer experience. Sprout Social supports Facebook, Twitter, Instagram, LinkedIn, and Pinterest.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f0e26045-1a33-44cd-b9a7-21cb183f51f4.webp","url":"https://www.capterra.ca/software/121447/sprout-social","@id":"https://www.capterra.ca/software/121447/sprout-social#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.4,"bestRating":5,"ratingCount":606},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3ad4e69e-1b98-487f-9a4d-48cc5ba35f6a.png","url":"https://www.capterra.ca/software/177042/google-analytics","@id":"https://www.capterra.ca/software/177042/google-analytics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8089},"operatingSystem":"Cloud, Android"},{"@id":"https://www.capterra.ca/compare/121447/177042/sprout-social/vs/google-analytics#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Listening Tools","position":2,"item":"/directory/33397/social-listening-tools/software","@type":"ListItem"},{"name":"Sprout Social vs Google Analytics 360","position":3,"item":"https://www.capterra.ca/compare/121447/177042/sprout-social/vs/google-analytics","@type":"ListItem"}]}]}
</script>