---
description: Compare Mailchimp vs Folio. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs Folio Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> Folio](https://www.capterra.ca/compare/110228/191077/mailchimp/vs/folio)

# Compare Mailchimp vs Folio

Canonical: https://www.capterra.ca/compare/110228/191077/mailchimp/vs/folio

> Detailed comparison between Mailchimp and Folio. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | Folio |
| **Overall rating** | 4.5/5 | 4.5/5 |
| **Total Reviews** | 17572 | 73 |
| **Starting Price** | US$13.00 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### Folio

Folio is made for real estate professionals who manage multiple deals, need to impress their clients, look like pros and get more referrals.

## Key features

### Mailchimp

- Activity Dashboard
- Alerts/Notifications
- Contact Management Software
- Content Management System (CMS) Software
- Customizable Reports
- Email Management Software
- GDPR Compliance Software
- Lead Generation Software
- Mailing List Management
- Monitoring
- Product Catalog
- Real-Time Data
- Scheduled Messaging
- Scheduling Software
- Team Management Software
- Template Management
- Third-Party Integrations
- Website Visitor Tracking
- Workflow Management Software

### Folio

- Activity Dashboard
- Alerts/Notifications
- Contact Management Software
- Deal Management
- Email Management Software
- Mailing List Management
- Team Management Software
- Template Management
- Third-Party Integrations
- Workflow Management Software

## Links

- [View Mailchimp Profile](https://www.capterra.ca/software/110228/mailchimp)
- [View Folio Profile](https://www.capterra.ca/software/191077/folio)
- [View Original Comparison](https://www.capterra.ca/compare/110228/191077/mailchimp/vs/folio)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mailchimp vs Folio Comparison - Capterra Canada 2026","description":"Compare Mailchimp vs Folio. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/110228/191077/mailchimp/vs/folio","about":[{"@id":"https://www.capterra.ca/software/110228/mailchimp#software"},{"@id":"https://www.capterra.ca/software/191077/folio#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/110228/191077/mailchimp/vs/folio#breadcrumblist"},"@id":"https://www.capterra.ca/compare/110228/191077/mailchimp/vs/folio#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Mailchimp","description":"Mailchimp is a leading email marketing platform used by over 11 million users worldwide. With a delivery rate of 99% and integration with over 300 tools, Mailchimp provides businesses with easy ways to connect with customers, foster repeat business, and build a lasting brand loyalty. The platform's AI-powered insights and content creation tools can personalize every email and SMS. The user-friendly interface accommodates tech-savvy and non-tech individuals.\n\nClients such as TEDTalks, Shutterstock, Boston Market, and Nikon India have used Mailchimp to drive revenue through email marketing. The company was acquired by Intuit Inc. in 2021, and since then, the platform has introduced more than 100 new features to improve user experience. The company ensures its product descriptions match the Mailchimp site, don't include overly-comparative language, calls-to-action, personally identifiable information, suffices, or HTML tags.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/86642428-d235-41ee-ae70-1a46afbbacb5.png","url":"https://www.capterra.ca/software/110228/mailchimp","@id":"https://www.capterra.ca/software/110228/mailchimp#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":17572},"offers":{"price":"13","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Android, Platform ios, Platform ipad"},{"name":"Folio","description":"Folio helps real estate agents stay on top of transactions from Gmail and integrates with Google Drive, Microsoft 365 and Google Calendar.\n\nFolio lives where you already work – your email – and uses AI to automatically detect which emails are related to a real estate deal - making it easy to create timelines that you can share in one click with clients and colleagues.\n \nOver 100,000 real estate professionals trust Folio to help them close on time, impress their clients and get more referrals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e285fbe1-24dc-4b28-a644-f7840ee70731.jpeg","url":"https://www.capterra.ca/software/191077/folio","@id":"https://www.capterra.ca/software/191077/folio#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.5,"bestRating":5,"ratingCount":73},"offers":{"price":"29","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.capterra.ca/compare/110228/191077/mailchimp/vs/folio#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insurance CRM Software","position":2,"item":"/directory/32554/insurance-crm/software","@type":"ListItem"},{"name":"Mailchimp vs Folio","position":3,"item":"https://www.capterra.ca/compare/110228/191077/mailchimp/vs/folio","@type":"ListItem"}]}]}
</script>
