---
description: Compare Mailchimp vs OptiMonk. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Mailchimp vs OptiMonk Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Insurance CRM Software](/directory/32554/insurance-crm/software) > [Mailchimp \<span\>vs\</span\> OptiMonk](https://www.capterra.ca/compare/110228/139643/mailchimp/vs/optimonk)

# Compare Mailchimp vs OptiMonk

Canonical: https://www.capterra.ca/compare/110228/139643/mailchimp/vs/optimonk

> Detailed comparison between Mailchimp and OptiMonk. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mailchimp | OptiMonk |
| **Overall rating** | 4.5/5 | 4.9/5 |
| **Total Reviews** | 17572 | 22 |
| **Starting Price** | US$13.00 | US$29.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Best for

### Mailchimp

Mailchimp streamlines business operations by connecting over 11M companies worldwide with customers, allowing sales, creating and launching effective marketing campaigns in a single platform.

### OptiMonk

Busy ecommerce marketers on platforms such as Shopify, WordPress, WooCommerce, or custom-built stores can increase conversions, expand email and SMS lists, and improve sales through the use of popups.

## Key features

### Mailchimp

- A/B Testing
- API
- Behavioral Targeting
- Campaign Scheduling
- Campaign Segmentation
- Email Templates
- Engagement Tracking
- Lead Capture Software
- Lead Generation Software
- Lead Management Software
- Marketing Automation Software
- Mass Texting
- Multi-Channel Marketing
- Reporting/Analytics
- Scheduled Messaging
- Social Marketing
- Social Media Integration
- Template Management
- Website Personalization
- Website Visitor Tracking

### OptiMonk

- A/B Testing
- API
- Behavioral Targeting
- Campaign Scheduling
- Campaign Segmentation
- Email Templates
- Engagement Tracking
- Lead Capture Software
- Lead Generation Software
- Lead Management Software
- Marketing Automation Software
- Mass Texting
- Multi-Channel Marketing
- Reporting/Analytics
- Scheduled Messaging
- Social Marketing
- Social Media Integration
- Template Management
- Website Personalization
- Website Visitor Tracking

## Links

- [View Mailchimp Profile](https://www.capterra.ca/software/110228/mailchimp)
- [View OptiMonk Profile](https://www.capterra.ca/software/139643/optimonk)
- [View Original Comparison](https://www.capterra.ca/compare/110228/139643/mailchimp/vs/optimonk)

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