---
description: Compare Act-On vs Ortto. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Act-On vs Ortto Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Act-On \<span\>vs\</span\> Ortto](https://www.capterra.ca/compare/103468/131879/act-on/vs/autopilot)

# Compare Act-On vs Ortto

Canonical: https://www.capterra.ca/compare/103468/131879/act-on/vs/autopilot

> Detailed comparison between Act-On and Ortto. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Act-On | Ortto |
| **Overall rating** | 4.3/5 | 4.6/5 |
| **Total Reviews** | 258 | 112 |
| **Starting Price** | US$900.00 | US$199.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Act-On

Act-On serves 4800+ customers worldwide, ranging in size (small and mid-size businesses, enterprise departments) and industry (financial services, healthcare, manufacturing, education, tech).

### Ortto

Ortto is used by SaaS, ecommerce, not-for-profit, B2B or B2C, from startups to the Fortune 500.

## Key features

### Act-On

- API
- Activity Tracking
- Campaign Scheduling
- Conversion Rate Optimization
- Customizable CTAs
- Dynamic Content
- Engagement Tracking
- Lead Generation Software
- Lead Qualification
- Personalization Software
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Integration
- Source Tracking
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

### Ortto

- API
- Activity Tracking
- Campaign Scheduling
- Conversion Rate Optimization
- Customizable CTAs
- Dynamic Content
- Engagement Tracking
- Lead Generation Software
- Lead Qualification
- Personalization Software
- Real-Time Data
- Real-Time Reporting
- Segmentation
- Social Marketing
- Social Media Integration
- Source Tracking
- Subscriber Management
- Visitor Tracking
- Web Forms
- Website Visitor Tracking

## Links

- [View Act-On Profile](https://www.capterra.ca/software/103468/act-on)
- [View Ortto Profile](https://www.capterra.ca/software/131879/autopilot)
- [View Original Comparison](https://www.capterra.ca/compare/103468/131879/act-on/vs/autopilot)

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