---
description: Compare Meritto vs NOVACRM. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Meritto vs NOVACRM Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/6/marketing-automation/software) > [Meritto \<span\>vs\</span\> NOVACRM](https://www.capterra.ca/compare/1011572/1066107/comprehensive-admission-suite/vs/nova-crm)

# Compare Meritto vs NOVACRM

Canonical: https://www.capterra.ca/compare/1011572/1066107/comprehensive-admission-suite/vs/nova-crm

> Detailed comparison between Meritto and NOVACRM. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Meritto | NOVACRM |
| **Overall rating** | 4.6/5 | 5.0/5 |
| **Total Reviews** | 616 | 9 |
| **Starting Price** | - | - |
| **Free Trial** | - | Yes |
| **Free Version** | - | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Windows (On-Premise), Linux (On-Premise), Chromebook (Desktop), Android (Mobile), iPhone (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Meritto

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

### NOVACRM

Real estate agents (new and experienced)&#10;&#10;Real estate teams and brokerages&#10;&#10;Small to mid-sized real estate companies&#10;&#10;Realtors and property consultants

## Key features

### Meritto

- Activity Tracking
- Campaign Scheduling
- Campaign Segmentation
- Chat/Messaging
- Conversion Rate Optimization
- Email Marketing Software
- Email Templates
- Engagement Tracking
- Lead Capture Software
- Lead Distribution
- Lead Generation Software
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Multi-Channel Marketing
- Performance Metrics
- Personalization Software
- Social Media Integration
- Template Management
- Workflow Management Software

### NOVACRM

- Activity Tracking
- Campaign Scheduling
- Campaign Segmentation
- Chat/Messaging
- Conversion Rate Optimization
- Email Marketing Software
- Email Templates
- Engagement Tracking
- Lead Capture Software
- Lead Distribution
- Lead Generation Software
- Lead Management Software
- Lead Qualification
- Marketing Automation Software
- Multi-Channel Marketing
- Performance Metrics
- Personalization Software
- Social Media Integration
- Template Management
- Workflow Management Software

## Links

- [View Meritto Profile](https://www.capterra.ca/software/1011572/comprehensive-admission-suite)
- [View NOVACRM Profile](https://www.capterra.ca/software/1066107/nova-crm)
- [View Original Comparison](https://www.capterra.ca/compare/1011572/1066107/comprehensive-admission-suite/vs/nova-crm)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Meritto vs NOVACRM Comparison - Capterra Canada 2026","description":"Compare Meritto vs NOVACRM. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/1011572/1066107/comprehensive-admission-suite/vs/nova-crm","about":[{"@id":"https://www.capterra.ca/software/1011572/comprehensive-admission-suite#software"},{"@id":"https://www.capterra.ca/software/1066107/nova-crm#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/1011572/1066107/comprehensive-admission-suite/vs/nova-crm#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ca/compare/1011572/1066107/comprehensive-admission-suite/vs/nova-crm#webpage","isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Meritto","description":"Meritto is a flagship product of NoPaperForms, empowering over 1200 educational organizations across the globe to grow their enrollments. Our comprehensive suite of purpose-built tools – Enrollment Cloud, Education CRM, Application Platform, Education Payment Cloud, and Modern Engagement Suite – functions like a well-oiled Operating System for Student Recruitment and Enrollment, seamlessly addressing every aspect of the enrollment process.\n\nOur globally compliant enrollment technology is renowned for its scalability, security, and seamless integration, equipping educational organizations of all verticals and sizes, from EdTech Companies, Coaching Centers and Training Institutes, and Study Abroad Consultancies to K12 schools, Play &amp; Preschools, and Higher Education Institutions.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/2d4e4dd0-4a8c-45ca-b6cd-1458d9134f29.png","url":"https://www.capterra.ca/software/1011572/comprehensive-admission-suite","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/1011572/comprehensive-admission-suite#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":616},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios"},{"name":"NOVACRM","description":"NOVACRM is an AI-powered real estate CRM with IDX and MLS integration, built for agents, teams, and brokerages. It helps real estate professionals manage leads, automate follow-ups, and scale marketing with ease. From lead and opportunity tracking to task automation, batch texting, and email campaigns, NOVACRM centralizes customer relationship management in one platform.\n\nAgents can launch branded real estate websites with IDX, capture web-to-lead forms, run social media campaigns, and nurture prospects through advanced workflows. With features like pipeline management, customizable email templates, visitor tracking, and seamless integration across tools, NOVACRM helps real estate companies improve client engagement and close deals faster. Designed to support individual realtors as well as growing teams, it’s a flexible, modern solution for real estate CRM and marketing automation.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/a95ddb3e-ab86-4759-ae4e-a98dc600e1cd.png","url":"https://www.capterra.ca/software/1066107/nova-crm","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/1066107/nova-crm#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":9},"operatingSystem":"Cloud, Apple, Windows, Linux, Windows on premise, Linux on premise, Chrome, Android, Platform ios"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/6/marketing-automation/software","@type":"ListItem"},{"name":"Meritto vs NOVACRM","position":3,"item":"https://www.capterra.ca/compare/1011572/1066107/comprehensive-admission-suite/vs/nova-crm","@type":"ListItem"}],"@id":"https://www.capterra.ca/compare/1011572/1066107/comprehensive-admission-suite/vs/nova-crm#breadcrumblist"}]}
</script>
