---
description: Compare Multiply vs Aura. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Multiply vs Aura Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [eCommerce Platforms](/directory/3/ecommerce/software) > [Multiply \<span\>vs\</span\> Aura](https://www.capterra.ca/compare/1011308/1026340/multiply/vs/aura)

# Compare Multiply vs Aura

Canonical: https://www.capterra.ca/compare/1011308/1026340/multiply/vs/aura

> Detailed comparison between Multiply and Aura. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Multiply | Aura |
| **Overall rating** | 4.9/5 | - |
| **Total Reviews** | 42 | 0 |
| **Starting Price** | €159.00 | US$97.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | No | - |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base Software, Chat |
| **Training Software** | Live Online, Documentation | Live Online, Webinars, Documentation, Videos |

## Best for

### Multiply

Multiply is your e-commerce partner, suitable for businesses of all sizes – from startups to enterprises.

### Aura

We help Amazon 3rd party sellers optimize their pricing to win the Buy Box and increase sales.

## Key features

### Multiply

- API
- Activity Dashboard
- Cost Analysis
- Custom Pricing Rules
- Customizable Reports
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Dynamic Pricing
- Monitoring
- Multi-Store
- Price List Management
- Price/Margin Management
- Pricing Analytics
- Product Catalog
- Profitability Analysis
- Real-Time Data
- Repricing engine
- Search/Filter
- Third-Party Integrations

### Aura

- Activity Dashboard
- Custom Pricing Rules
- Dashboard Software
- Data Import/Export
- Data Visualization Software
- Dynamic Pricing
- Multi-Store
- Price/Margin Management
- Pricing Analytics
- Profitability Analysis
- Repricing engine
- Search/Filter
- Third-Party Integrations

## Links

- [View Multiply Profile](https://www.capterra.ca/software/1011308/multiply)
- [View Aura Profile](https://www.capterra.ca/software/1026340/aura)
- [View Original Comparison](https://www.capterra.ca/compare/1011308/1026340/multiply/vs/aura)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Multiply vs Aura Comparison - Capterra Canada 2026","description":"Compare Multiply vs Aura. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.","url":"https://www.capterra.ca/compare/1011308/1026340/multiply/vs/aura","about":[{"@id":"https://www.capterra.ca/software/1011308/multiply#software"},{"@id":"https://www.capterra.ca/software/1026340/aura#software"}],"breadcrumb":{"@id":"https://www.capterra.ca/compare/1011308/1026340/multiply/vs/aura#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.capterra.ca/compare/1011308/1026340/multiply/vs/aura#webpage","isPartOf":{"@id":"https://www.capterra.ca/#website"},"inLanguage":"en-CA","publisher":{"@id":"https://www.capterra.ca/#organization"}},{"name":"Multiply","description":"Unlock more Buy Box wins with Multiply! \n\nOur smart repricing solution is designed to supercharge your success on marketplaces, Google Shopping, or even your own website. Multiply keeps an eye on your competitors, fine-tunes your prices, and skyrockets your revenue.\n\nThe platform integrates with 50+ marketplaces, e-commerce stores and price comparison sites.\nDive into the Multiply experience today!","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0d83b941-501c-4273-bd80-a468ac0ced3e.png","url":"https://www.capterra.ca/software/1011308/multiply","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/1011308/multiply#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.9,"bestRating":5,"ratingCount":42},"offers":{"price":"159","@type":"Offer","priceCurrency":"EUR"},"operatingSystem":"Cloud"},{"name":"Aura","description":"Aura is a repricing company dedicated to helping sellers increase sales—20-30% average increase—with advanced but easy-to-use repricing strategies. The company stands out because of its dedication to performance, fantastic customer support, advanced features, and education.\n\nIncreased sales start with shifting your time towards more impactful tasks, like sourcing more inventory.\n\nThe Aura team consistently shares knowledge on what works in repricing, making their founders the go-to experts.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/ab557e40-8d78-4153-9a32-8b62574ed90a.png","url":"https://www.capterra.ca/software/1026340/aura","@type":"SoftwareApplication","@id":"https://www.capterra.ca/software/1026340/aura#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.capterra.ca/#organization"},"offers":{"price":"97","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"eCommerce Platforms","position":2,"item":"/directory/3/ecommerce/software","@type":"ListItem"},{"name":"Multiply vs Aura","position":3,"item":"https://www.capterra.ca/compare/1011308/1026340/multiply/vs/aura","@type":"ListItem"}],"@id":"https://www.capterra.ca/compare/1011308/1026340/multiply/vs/aura#breadcrumblist"}]}
</script>