---
description: Compare Dealertrack DMS vs Marketing 360. Learn more about each of the software’s price, features, and helpful software reviews for Canadian business users.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Dealertrack DMS vs Marketing 360 Comparison - Capterra Canada 2026
---

Breadcrumb: [Home](/) > [Auto Dealer Management Software](/directory/20005/auto-dealer/software) > [Dealertrack DMS \<span\>vs\</span\> Marketing 360](https://www.capterra.ca/compare/100994/148516/dealertrack-dms/vs/marketing-360)

# Compare Dealertrack DMS vs Marketing 360

Canonical: https://www.capterra.ca/compare/100994/148516/dealertrack-dms/vs/marketing-360

> Detailed comparison between Dealertrack DMS and Marketing 360. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Dealertrack DMS | Marketing 360 |
| **Overall rating** | 4.4/5 | 4.5/5 |
| **Total Reviews** | 116 | 1132 |
| **Starting Price** | - | - |
| **Free Trial** | - | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base Software, Phone Support, Chat | Email/Help Desk, Knowledge Base Software, Phone Support, Chat |
| **Training Software** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Best for

### Dealertrack DMS

Web-based auto-dealer solution for franchised automotive dealerships which helps optimize operational efficiencies, drive smarter business decisions, improve flexibility to meet unique needs and more.

### Marketing 360

Over 20,000 small businesses use our broader business commerce platform so they have everything they need to manage and grow their business in one place.

## Key features

### Dealertrack DMS

- API
- Appointment Management
- Barcode/Ticket Scanning
- Buy Here, Pay Here
- Contact Database
- Customer Database
- Customer History
- Customizable Reports
- Dashboard Software
- Document Management Software
- Document Storage
- Inventory Management Software
- Payment Collection
- Performance Metrics
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Service Department
- Used Car Dealer
- Website Integration

### Marketing 360

- API
- Appointment Management
- Barcode/Ticket Scanning
- Buy Here, Pay Here
- Contact Database
- Customer Database
- Customer History
- Customizable Reports
- Dashboard Software
- Document Management Software
- Document Storage
- Inventory Management Software
- Payment Collection
- Performance Metrics
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Service Department
- Used Car Dealer
- Website Integration

## Links

- [View Dealertrack DMS Profile](https://www.capterra.ca/software/100994/dealertrack-dms)
- [View Marketing 360 Profile](https://www.capterra.ca/software/148516/marketing-360)
- [View Original Comparison](https://www.capterra.ca/compare/100994/148516/dealertrack-dms/vs/marketing-360)

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