---
description: For anyone looking for business software! Read advice on finding software for your startup, field service business, doctor's office, nonprofit, and more.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Software Buying Tips and Advice for Businesses - Capterra Blog
---

# Blog

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> Expert insights, guides, and tips to help you choose the right software.

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## Articles

1. [Balancing work and family: How are parents in the workplace supported?](https://www.capterra.ca/blog/3512/balancing-work-and-family-study) — 2023-03-15 — Tessa Anaya — This article was originally published on 3/8/2023&#10;&#10;To follow our analysis on gender equality in the workplace in Canada, our second article in this series will investigate how parents are balancing...
2. [4 Use cases of virtual reality (VR) in the real estate industry](https://www.capterra.ca/blog/3447/vr-in-real-estate) — 2023-02-16 — Ines Bahr, Smriti Arya — Looking for ways to gain a competitive advantage in real estate? Using virtual reality in real estate could help you grab the attention of potential buyers by more conveniently showcasing propertie...
3. [Equality in the workplace: Are Canadian companies doing enough?](https://www.capterra.ca/blog/3487/equality-in-the-workplace-canada) — 2023-01-31 — Tessa Anaya — The Canadian government has made it clear through various initiatives that equality in the workplace is a human right. But, are companies doing enough to create equitable environments? Capterra sur...
4. [A look at how SMEs in Canada are finding the best software for their small business in 2023](https://www.capterra.ca/blog/3418/software-for-small-business-2023) — 2023-01-31 — Tessa Anaya — The last three years have influenced many companies to implement new software, in both obvious and unexpected ways. But, how are they finding and evaluating the right software for their small busin...
5. [A guide to digital marketing for law firms](https://www.capterra.ca/blog/3346/Digital-marketing-for-law-firms) — 2023-01-13 — Smriti Arya — Looking to drive online traffic to your law firm? An effective online marketing strategy can potentially help your business stand out and gain new clients. This article lists some common marketing ...
6. [Tech trends in 2023: Which tools will Canadian companies be investing in?](https://www.capterra.ca/blog/3293/tech-trends-in-2023-which-tools-will-canadian-companies-be-investing-in) — 2022-12-15 — Tessa Anaya — Amidst growing digitalization trends and the continued repercussions of the global pandemic, many organizations have turned to technology to help them adapt. To anticipate the emerging technology t...
7. [8 Tips on improving diversity and inclusion in recruitment](https://www.capterra.ca/blog/3275/tips-to-improve-diversity-in-recruitement) — 2022-12-12 — Chiara Casse, Smriti Arya — What does diversity mean in the workplace? Why is it important to include a strategy for diversity and inclusion in the recruitment process? In this article, you will learn about the importance of ...
8. [Tips on how to sell on marketplaces](https://www.capterra.ca/blog/3273/how-to-sell-on-marketplace) — 2022-12-05 — Smriti Arya, Marcela Gava — If you want to start selling online or if your company wants to diversify sales channels, marketplaces can potentially provide you with a range of opportunities. In this article, Capterra gives tip...
9. [What are the pros and cons of on-demand pay?](https://www.capterra.ca/blog/3255/pros-cons-of-on-demand-pay) — 2022-11-30 — Smriti Arya — Due to rising inflation, companies like airport hospitality services provider OTG Management have been providing financial wellness support to employees through earned wage access cards in Canada. ...
10. [5 workplace trends for employee retention in 2023](https://www.capterra.ca/blog/3236/HR-workplace-trends-2023) — 2022-11-21 — Tessa Anaya — Amidst the global talent shortage, SMEs are wary of losing employees they can’t replace. To help human resource (HR) departments focus on employee retention, we present five important workplace tre...
11. [A comprehensive guide to understanding SaaS security](https://www.capterra.ca/blog/2057/what-is-saas-security) — 2022-11-15 — Tessa Anaya, Smriti Arya — This article was originally published on 06/29/2021.
12. [Free business tools for startups](https://www.capterra.ca/blog/2282/free-business-tools-for-startups) — 2022-11-15 — Smriti Arya, Sukanya Awasthi — This article was originally published on 27/10/2021.
13. [What is upskilling and reskilling?](https://www.capterra.ca/blog/3193/what-is-upskilling-reskilling) — 2022-11-08 — Smriti Arya — As the demand for new capabilities within an organization grows, upskilling and reskilling can help your firm develop skills needed to be at a competitive advantage. Let’s understand these two term...
14. [What is the lifecycle of a product and how to manage it?](https://www.capterra.ca/blog/3206/managing-life-cycle-of-product) — 2022-11-07 — Smriti Arya, Dalloba Conté — Product lifecycle management (PLM) software solutions are designed to make it possible to manage the stages of a product’s lifecycle. In this article, we will talk about a product’s lifecycle, how ...
15. [How SMEs can prepare for business disruptions in Canada](https://www.capterra.ca/blog/3182/business-disruptions-risks-canada) — 2022-10-31 — Tessa Anaya — Ensuring business continuity in unprecedented times can be stressful. To help business owners in Canada prepare for hard-to-predict business disruptions, we surveyed over 500 managers of SMEs on th...
16. [Best 4 salon booking software as reviewed by Canadians](https://www.capterra.ca/blog/3185/best-salon-booking-software) — 2022-10-31 — Smriti Arya — A common concern for many business owners who are considering starting their own salon could be managing their schedules and appointments. Therefore, finding the right salon booking software may tu...
17. [The best small business inventory software as ranked by Canadians](https://www.capterra.ca/blog/3186/best-small-business-inventory-software) — 2022-10-27 — Tessa Anaya — Keeping track of inventory is of utmost importance to retailers, especially those who sell both online and in physical stores. To streamline item tracking, stock levels, and order details, consider...
18. [Expert advice on HR hiring strategies amidst Canada’s labour crisis](https://www.capterra.ca/blog/3152/hr-hiring-labour-shortage) — 2022-10-11 — Tessa Anaya — The labour shortage in Canada has presented a new set of challenges for human resource (HR) professionals to combat. To provide advice to SMEs facing attraction and retention obstacles, we intervie...
19. [Trust in the workplace: 9 ways to build employees’ trust](https://www.capterra.ca/blog/3085/build-trust-in-workplace) — 2022-09-15 — Smriti Arya — Building trust in the workplace is potentially at the core of every employee-employer relationship. In this article, we will discuss what trust means in the workplace, why it is essential to build ...
20. [How much do Canadians care about sustainable consumption?](https://www.capterra.ca/blog/3082/sustainable-consumption-canada) — 2022-09-14 — Tessa Anaya — To achieve the goal of sustainable consumption and development, and thus a more circular economy, public and private entities alike have to contribute. Capterra surveyed over 1,000 consumers to lea...
21. [What is the circular economy and how are Canadians participating in it?](https://www.capterra.ca/blog/3067/what-is-circular-economy-canada) — 2022-09-07 — Tessa Anaya — Due to global events such as supply shortages, inflation, and climate change, some businesses, as well as the Canadian government, are implementing circular economy measures to extend the value of ...
22. [5 CRM software for realtors with a free trial](https://www.capterra.ca/blog/2151/crm-for-realtors-free-trial) — 2022-08-08 — Sukanya Awasthi, Smriti Arya — This article was originally published on 12/08/2021.
23. [How do Canadian SMEs manage reviews online?](https://www.capterra.ca/blog/2999/reviews-online) — 2022-08-01 — Tessa Anaya — When consumers shop online, they look to small business reviews left by previous buyers to guide them through the buying process. How can companies implement a review management strategy that promo...
24. [How do online user reviews influence consumers in Canada?](https://www.capterra.ca/blog/2985/user-reviews-study) — 2022-07-26 — Tessa Anaya — How much importance do Canadian consumers put on user reviews? To answer this question for curious businesses, Capterra surveyed local consumers to ask about their habits, preferences, and trust le...
25. [Dental marketing: Effective SEO practices for dentists](https://www.capterra.ca/blog/2861/dental-marketing-guide-for-dentists) — 2022-07-20 — Smriti Arya — Digital marketing can help businesses grow their revenue and enhance their digital presence, and dental practices are no exception. To attract new patients, dentists should ideally implement effect...

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