Welcome to the Capterra press room! Here you'll find all the press releases for the studies carried out in 2024.
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Press releases published this year:
Marketing
GenAI offers powerful assistance to social media marketers but can’t be left to its own devices
Generative artificial intelligence (GenAI) is making a crucial impact on the creation and performance of social media content in Canada. In fact, marketers in Canada believe that GenAI produces better content than humans. However, human intervention is still required to maintain quality and safety.
- 46% of Canadian marketers who use the technology believe that GenAI-assisted content outperforms content created solely by humans.
- 77% of marketers have experienced instances of quality-control problems, such as factual errors or bias.
- 95% of surveyed marketers in Canada are concerned about spreading harmful misinformation online through GenAI-created content.
Small and medium businesses (SMBs)
Property managers urged to adapt as high prices and rising demand calls for tenant-focused solutions
Property technology can improve security and convenience for tenants and property managers alike. In an increasingly competitive and expensive rental market in Canada, how can landlords leverage technology to enhance renter loyalty?
- 44% of Canadian tenants believe that short-term rentals have significantly driven up rental prices in their area.
- 39% of renters are dissatisfied with the amount that they are paying for their current rental property.
- 71% of Canadian tenants agree that advanced technology options can influence their decision to sign a rental agreement.
Retail and Customer Experience
How customer service strategies in Canada are adapting to growing demands
Demand for customer service is growing, and teams are responding with robust phone and email strategies. AI is being increasingly adopted in customer service teams, bringing about a range of benefits, such as speed and cost savings. But concerns about these tools and looming large. How are companies addressing these concerns, while still reaping the benefits of AI?
- 79% think AI in customer service software impacts customers positively, and 50% already use it.
- Investment in staffing suggests higher demand for customer service teams: 42% say their company plans to recruit more customer service employees in the next 18 months.
- 83% have received training on handling customer data in relation to using AI technology.
Canadian consumers are not embracing innovation in eCommerce
The retail industry is constantly grappling with new, emerging technologies, and brands are having to innovate to keep up with new trends. So how are these changes affecting the buyer journey and brand trust, and are Canadian consumers welcoming these technological advancements?
- 42% of consumers don’t even want to engage with brands on social media, demonstrating a desire to maintain traditional methods of ecommerce. In fact, 83% of consumers do not want social media companies to know what products they buy online.
- 72% of consumers do not trust reviews by social media influencers, and 89% say they see too many ads on social media. 22% have blocked or unfollowed a brand in response to a social media ad in the past year, and 28% have blocked a specific advertisement.
- 59% of consumers say that finding the lowest price for a product has been in their top considerations when purchasing new products over the last year. When it comes to repeat customers, 78% cite price as being the top driver for remaining loyal to a brand, followed by product quality, cited by 75%.
Canadian consumers in favour of a personalized shopping experience that embraces new retail tech, finds Capterra
Canadian consumers are changing their shopping habits due to inflation, but are they welcoming innovations in retail technologies?
Capterra's study explores to what extent Canadian shoppers are using metaverse technology, checkoutless shopping, and digital wallets in the global move to innovate the retail industry.
- In the wider scope of retail technologies, Canadians are particularly in favour of price comparison platforms, as 79% are currently using these tools to weigh up costs, and over half (51%) to compare user reviews.
- 57% of Canadians also reportedly feel confident that online brands are keeping their personal data secure, compared to a lower global average.
- 87% of consumers would prefer to buy from brands with sustainable practices.
Human Resources
High costs of returning to work are leading to highest dissatisfaction among hybrid workers, finds Capterra
Return to office strategies are imposing a financial burden on 61% of Canadian employees, dampening enthusiasm surrounding coming to the office. Capterra's study provides recommendations to Canadian employers surrounding how they can alleviate some of the financial strain on their staff.
- 81% of workers report that their salary has not kept up with the increasing cost of living.
- Hybrid employees are experiencing the biggest financial hit, with 70% dealing with a higher financial cost associated with their current job, due to the cost of working both remotely and on-site.
- 68% of workers report that they would look for a new job if they felt that they were having to spend more of their income to come to work, and 64% would at least ask for a raise.
Over one-third of Canadian middle managers are currently looking for a new job
With 73% of Canadian middle managers experiencing burnout, how can companies adjust their policies, training, and resource allocation to best support them? Capterra’s report is designed to guide HR leaders to set up their employees for success.
- Widespread negative sentiment among middle managers in Canada is driving over one-third (35%) to actively search for a new job.
- 78% of respondents are optimistic about the role of AI in supporting their day-to-day operations.
- Capterra’s study found that less than half (45%) of middle managers received managerial training when they entered their role, and 53% were never paired with a mentor to support their transition.
Canadian enterprises thrive with international teams: 85% view cultural differences as learning opportunities
Just 8% of Canadian employees never switch focus during remote meetings. Well-defined meeting strategies are more necessary than ever to maintain effective relationships across borders. Capterra's survey highlights the importance for organizations to adapt to evolving trends and establish collaboration workflows.
- 45% of respondents indicated a preference for virtual meetings.
- With 70% of respondents collaborating with colleagues who speak different native languages, these findings highlight the need for inclusive meeting policies and potentially specialized training for employees working in diverse, multilingual teams.
- The top-cited benefit of participating in global teams is the flexible work environment, as reported by 33% of survey-takers.
The battle between private offices and coworking spaces: Young companies tend to choose the latter
The global shift to hybrid work is transforming traditional office spaces, and Canadian businesses are responding with new policies.
In this two-part survey, Capterra evaluates the pros and cons of coworking spaces vs. traditional, private offices and explores broader hybrid work trends and preferences of Canadian employees.
- Capterra’s research highlights that coworking spaces foster a collaborative atmosphere, with 44% of coworking respondents citing the benefits of a collaborative environment and networking opportunities.
- Employee satisfaction is slightly higher in private offices, with 86% rating their satisfaction as moderate to very high.
- 69% of Canadian hybrid workers visit the office two to three times a week, challenging the notion of a rigid return-to-work strategy.
