--- description: Discover the Latest Tech and Business Trends in Canada with Capterra's Market Research and Trends Reports image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress title: Capterra Canada Newsroom --- # Capterra Canada Newsroom Canonical: https://www.capterra.ca/blog/6478/capterra-canada-newsroom-2024 Published on 2025-02-20 | Written by Andrew Blair. ![Capterra Canada Newsroom](https://images.ctfassets.net/63bmaubptoky/4GziwDvAnJ7uetvbIgLpvm/cfaafa1678c2cdd01b28dadac7c41aeb/MicrosoftTeams-image__40_.png) > Welcome to the Capterra press room\! Here you'll find all the press releases for the Capterra studies carried out since 2024. ----- ## Article Content Welcome to the Capterra press room\! Here you'll find all the press releases for the Capterra studies carried out since 2024.Contact usFor any press or media inquiries, please reach out: pr@capterra.caFollow us on social media for the latest tech research and recommendations for growing businesses: LinkedIn, YouTubeDiscover more about Capterra\!Press releases published this year:Cybersecurity and ITMarketingSmall and medium businesses (SMBs)Retail and Customer ExperienceHuman ResourcesCybersecurity and ITOver half of Canadian businesses regret recent software purchase; most still plan to increase spend in 2025In the midst of an ever-changing tech climate, Capterra surveyed decision-makers in Canada to understand their software investment priorities for 2025. The study dives into how businesses can avoid regretful purchases and maximize their return on investment when shopping for new solutions.69% of Canadian companies will spend more on software in the upcoming year.59% of Canadian businesses cite technological advancements as the key external factor shaping their business goals.56% of decision-makers surveyed say they regret at least one technology purchase made in the past 18 months.Read the full report (part 1)Read the full report (part 2)Download the press releaseMarketing GenAI offers powerful assistance to social media marketers but can’t be left to its own devices Generative artificial intelligence (GenAI) is making a crucial impact on the creation and performance of social media content in Canada. In fact, marketers in Canada believe that GenAI produces better content than humans. However, human intervention is still required to maintain quality and safety.46% of Canadian marketers who use the technology believe that GenAI-assisted content outperforms content created solely by humans.77% of marketers have experienced instances of quality-control problems, such as factual errors or bias.95% of surveyed marketers in Canada are concerned about spreading harmful misinformation online through GenAI-created content.Read the full report (part 1)Read the full report (part 2)Download the press releaseSmall and medium businesses (SMBs)Property managers urged to adapt as high prices and rising demand calls for tenant-focused solutions Property technology can improve security and convenience for tenants and property managers alike. In an increasingly competitive and expensive rental market in Canada, how can landlords leverage technology to enhance renter loyalty?44% of Canadian tenants believe that short-term rentals have significantly driven up rental prices in their area.39% of renters are dissatisfied with the amount that they are paying for their current rental property.71% of Canadian tenants agree that advanced technology options can influence their decision to sign a rental agreement.Read the full report (part 1)Read the full report (part 2)Download the press releaseRetail and Customer ExperienceHow customer service strategies in Canada are adapting to growing demandsDemand for customer service is growing, and teams are responding with robust phone and email strategies. AI is being increasingly adopted in customer service teams, bringing about a range of benefits, such as speed and cost savings. But concerns about these tools and looming large. How are companies addressing these concerns, while still reaping the benefits of AI?79% think AI in customer service software impacts customers positively, and 50% already use it.Investment in staffing suggests higher demand for customer service teams: 42% say their company plans to recruit more customer service employees in the next 18 months.83% have received training on handling customer data in relation to using AI technology.Read the full report (part 1)Read the full report (part 2)Download the press releaseCanadian consumers are not embracing innovation in eCommerceThe retail industry is constantly grappling with new, emerging technologies, and brands are having to innovate to keep up with new trends. So how are these changes affecting the buyer journey and brand trust, and are Canadian consumers welcoming these technological advancements? 42% of consumers don’t even want to engage with brands on social media, demonstrating a desire to maintain traditional methods of ecommerce. In fact, 83% of consumers do not want social media companies to know what products they buy online. 72% of consumers do not trust reviews by social media influencers, and 89% say they see too many ads on social media. 22% have blocked or unfollowed a brand in response to a social media ad in the past year, and 28% have blocked a specific advertisement.59% of consumers say that finding the lowest price for a product has been in their top considerations when purchasing new products over the last year. When it comes to repeat customers, 78% cite price as being the top driver for remaining loyal to a brand, followed by product quality, cited by 75%.Read the full report (part 1)Read the full report (part 2) Download the press releaseCanadian consumers in favour of a personalized shopping experience that embraces new retail tech, finds CapterraCanadian consumers are changing their shopping habits due to inflation, but are they welcoming innovations in retail technologies?Capterra's study explores to what extent Canadian shoppers are using metaverse technology, checkoutless shopping, and digital wallets in the global move to innovate the retail industry.In the wider scope of retail technologies, Canadians are particularly in favour of price comparison platforms, as 79% are currently using these tools to weigh up costs, and over half (51%) to compare user reviews.57% of Canadians also reportedly feel confident that online brands are keeping their personal data secure, compared to a lower global average.87% of consumers would prefer to buy from brands with sustainable practices.Read the full report Download the press releaseHuman ResourcesAI is infiltrating the hiring process, for applicants and recruiters alike AI can bring complexities to recruiting, but both recruiters and job seekers are feeling its benefits. However, concerns persist surrounding the use of AI in recruitment. Canadian job seekers are using AI to mask skills deficiencies, and using AI to cross the line or deceive employers is becoming increasingly commonplace.82% of applicants in Canada that use AI in their job search have used it to exaggerate or lie about their skills on a resume, cover letter, job application, or skills assessment.The majority (55%) of job seekers feel positive about the use of AI for recruiting purposes. 50% of job seekers think that they have a better chance of being hired if AI is used in the hiring process.Employers eager to streamline hiring with AI should take precautions to maintain human interaction in order to not alienate top talent. 59% are more likely to apply to a job if the application states that all hiring decisions are made by humans.Read the full report (Part 1)Read the full report (Part 2)Download the press releaseHigh costs of returning to work are leading to highest dissatisfaction among hybrid workers, finds CapterraReturn to office strategies are imposing a financial burden on 61% of Canadian employees, dampening enthusiasm surrounding coming to the office. Capterra's study provides recommendations to Canadian employers surrounding how they can alleviate some of the financial strain on their staff.81% of workers report that their salary has not kept up with the increasing cost of living.Hybrid employees are experiencing the biggest financial hit, with 70% dealing with a higher financial cost associated with their current job, due to the cost of working both remotely and on-site.68% of workers report that they would look for a new job if they felt that they were having to spend more of their income to come to work, and 64% would at least ask for a raise.Read the full report (Part 1)Read the full report (Part 2)Download the press releaseOver one-third of Canadian middle managers are currently looking for a new jobWith 73% of Canadian middle managers experiencing burnout, how can companies adjust their policies, training, and resource allocation to best support them? Capterra’s report is designed to guide HR leaders to set up their employees for success.Widespread negative sentiment among middle managers in Canada is driving over one-third (35%) to actively search for a new job.78% of respondents are optimistic about the role of AI in supporting their day-to-day operations.Capterra’s study found that less than half (45%) of middle managers received managerial training when they entered their role, and 53% were never paired with a mentor to support their transition.Read the full reportDownload the press releaseCanadian enterprises thrive with international teams: 85% view cultural differences as learning opportunitiesJust 8% of Canadian employees never switch focus during remote meetings. Well-defined meeting strategies are more necessary than ever to maintain effective relationships across borders. Capterra's survey highlights the importance for organizations to adapt to evolving trends and establish collaboration workflows.45% of respondents indicated a preference for virtual meetings.With 70% of respondents collaborating with colleagues who speak different native languages, these findings highlight the need for inclusive meeting policies and potentially specialized training for employees working in diverse, multilingual teams.The top-cited benefit of participating in global teams is the flexible work environment, as reported by 33% of survey-takers.Read the full report (Part 1)Read the full report (Part 2)Download the press releaseThe battle between private offices and coworking spaces: Young companies tend to choose the latterThe global shift to hybrid work is transforming traditional office spaces, and Canadian businesses are responding with new policies.In this two-part survey, Capterra evaluates the pros and cons of coworking spaces vs. traditional, private offices and explores broader hybrid work trends and preferences of Canadian employees. Capterra’s research highlights that coworking spaces foster a collaborative atmosphere, with 44% of coworking respondents citing the benefits of a collaborative environment and networking opportunities.Employee satisfaction is slightly higher in private offices, with 86% rating their satisfaction as moderate to very high.69% of Canadian hybrid workers visit the office two to three times a week, challenging the notion of a rigid return-to-work strategy.Read the full report (Part 1)Read the full report (Part 2)Download the press release ## About the author ### Andrew Blair Andrew is a Content Analyst for Capterra, giving SMEs insights into tech, software and business trends. Interest in entrepreneurship, furthering projects and startups. ## Related Categories - [Applicant Tracking Software](https://www.capterra.ca/directory/30060/applicant-tracking/software) - [Benefits Administration Software](https://www.capterra.ca/directory/10025/benefits-administration/software) - [Human Resources Software](https://www.capterra.ca/directory/5/human-resource/software) - [Recruiting Software](https://www.capterra.ca/directory/30602/recruiting/software) - [Talent Management Software](https://www.capterra.ca/directory/10029/talent-management/software) ## Related Articles - [Why middle manager burnout should be an HR priority this year](https://www.capterra.ca/blog/6408/middle-manager-burnout-strategies) - [Managing a hybrid work environment: Common arrangements, benefits, and trends](https://www.capterra.ca/blog/4406/hybrid-work-environment-statistics) - [Has inflation had an impact on consumer spending in Canada?](https://www.capterra.ca/blog/3661/inflation-impact-on-consumer-spending) - [What is the circular economy and how are Canadians participating in it?](https://www.capterra.ca/blog/3067/what-is-circular-economy-canada) - [Corporate sustainability in Canada: half of job-seekers want CSR measures](https://www.capterra.ca/blog/2263/corporate-sustainability-canada) ## Links - [View on Capterra](https://www.capterra.ca/blog/6478/capterra-canada-newsroom-2024) - [Blog](https://www.capterra.ca/blog) - [Home](https://www.capterra.ca/) ----- ## Structured Data